Brentford FC has announced a partnership with Steelo, as the structural steel fabrication company becomes the club’s official partner until the end of the 2023/24 season.
Founded in 2009, the partnership with the Premier League club looks to support Steelo’s growth in terms of building a digital profile, awareness and engagement in the community.
James Parkinson, Brentford FC’s Commercial Director, commented: “Steelo’s culture and values are very much akin to our own. They are ambitious, have a track record of innovation and have a reputation for high standards in the industry.
“A partnership with them is a strong fit for Brentford FC. We look forward to working with Michael Krajewski and his talented team over the coming years, especially their participation in the community.”
The franchise first appeared on the LED pitch side boards at Friday night’s game against Watford at Brentford Community Stadium
Michael Krajewski, Founder and CEO Steelo Ltd, added: ”We are proud to be partnering with Brentford as their Official Steel Fabrication partner for the coming seasons. We look forward to building a strong partnership with the Club, the fans and the local community in the future.”
Furthermore, Steelo promises to support the Brentford Community Sports Trust via investments in a bid to educate and inspire participants in the programmes.
“Our core values and ability to defy the odds have connected us, but it is our growth, passion and ability to deliver results when they are needed most that truly align us,” Krajewski continued.
In recent months, the top-flight side made its debut in the cryptocurrency space in linking with exchange platform CoinJar.
As a result of this two-year partnership, CoinJar was named a platinum partner and official cryptocurrency partner of The Bees.