Formula E and institutional digital asset custody and trading solutions provider, Copper.co, have announced a partnership with the ABB FIA Formula E World Championship.
The multi-year collaboration sees Copper become the official digital asset services partner, effective from the Diriyah E-Prix, on 28 and 29 January, at the opening rounds of Season 8.
Jamie Reigle, Chief Executive Officer, Formula E, commented: “We are excited to welcome Copper as a new partner of the ABB FIA Formula E World Championship. The international growth of our sport during the past seven seasons mirrors Copper’s formidable progress since it was founded less than four years ago.
The organisation has also stated that it is aiming to ‘pave the way’ for future cooperation between Copper and Formula E in the digital asset space.
“Both Formula E and Copper are successfully challenging conventions and we share a passion for the potential of innovation and technology to redefine the future of our industries,” Reigle added.
“We look forward to collaborating with Copper’s team to create special experiences for our fans and to showcase the digital asset technology they have built, with a tenacity for progress that mirrors our own.”
Additionally, Copper will also receive brand recognition specifically on the trackside in cities such as London, New York, Jakarta and Berlin during the 16 all-electric motorsport World Championship races this season.
Dmitry Tokarev, Chief Executive Officer at Copper, added: “With every race, Formula E showcases the forefront of technological innovation in motor racing and electric mobility. Copper is doing the same, providing technical innovation for the next generation of assets and trading.
“We want everyone to benefit from the market-leading tech we have built as digital assets, and the diverse applications of the underlying blockchain technology, take their place in the mainstream.”
Last week, the motorsports organisation pushed for sustainability in extending its partnership with delivery service DHL in a bid to promote e-mobility, smart cities and low-carbon lifestyles.
This collaboration sees the company continue as the founding and logistics partner of the ABB FIA Formula E World Championship, transporting around 415 tonnes of the World Championship’s freight.