Uniqlo has renewed its partnership with the International Tennis Federation (ITF) to continue its title sponsorship for the Uniqlo Wheelchair Tennis Tour until 2024.
In furthering its support for wheelchair tennis, the retail brand has stated that it will sponsor Wheelchair Tennis Masters and the wheelchair tennis World Team Cup, as well as remaining official apparel supplier to tournament personnel.
Speaking of the announcement, ITF President, David Haggerty, commented: “On behalf of the ITF and the whole wheelchair tennis community I would like to thank Uniqlo for their ongoing commitment to the sport. Uniqlo continues to invest in wheelchair tennis, supporting players and tournaments around the world.”
The company has been the tour title sponsor since 2014, with the original sponsorship agreement having extended twice since 2017.
Tadashi Yanai, Chairman, President & CEO of Fast Retailing, added: “We are delighted to have the continued honor of being title sponsor of the UNIQLO Wheelchair Tennis Tour.
“Professional wheelchair tennis players Shingo Kunieda and Gordon Reid have been Uniqlo Global Brand Ambassadors since 2009 and 2017, respectively. Uniqlo will continue to collaborate with those outstanding athletes and the ITF to help foster the development of para sport.”
Furthermore, Gordon Reid, British Tennis Player and Paralympics singles gold medalist, stated that he is honored to compete in the Uniqlo Wheelchair Tennis Tour each year as a Uniqlo Global Brand Ambassador.
“I will keep doing my very best to emphasise what is possible and to inspire young people with disabilities, playing in front of as many people as I can,” he added.
After being appointed the first British athlete for the global role as ambassador of the company in 2017, he regarded that the brand provided ‘superb quality’ apparel for training and competing.
The Victorian Wheelchair Open finished this month with Japan’s Shingo Kunieda beating Reid in the final, gaining £32,000 in prize money.