The Arnold Clark Cup has named football publisher Goal as the official media partner of international women’s football competition, which features England, Spain, Canada, and Germany.
The collaboration sees the platform work with event organisers, Pitch International, to provide content about the tournament, whilst aiming to boost ticket sales via Goal’s website and social media, including TikTok. Match highlights will also be made available across Goal’s social channels.
Cat Watson, Director of Women’s Sport at Pitch International, commented: “The global footprint of Goal makes them an ideal media partner for the Arnold Clark Cup.
“The creative content that Goal specialise in will allow us to give fans around the world the opportunity to get to know these amazing athletes as individuals and sporting role models.”
Furthermore, coverage of the tournament has been described as ‘extensive’ and accompanied by ‘premium video content that celebrates the impact professional players have on young women and girls’, which also includes behind the scenes insights with players.
Extensive coverage of the tournament will be complemented by premium video content that celebrates the impact professional players have on young women and girls, as well as behind the scenes content with the players.
James Lamon, SVP of content and creative for Goal’s parent company, Footballco, added: “We know that Goal’s fans are passionate about women’s football, with more than 3 million fans coming to Goal for our Women’s World Cup content in 2019 and close to 10 million votes being cast in for women players in last year’s GOAL50 awards.
“By partnering with the Arnold Clark Cup, we can continue to bring this loyal fan base even more premium women’s football content and continue to elevate the women’s game with fans across the world.
“Featuring four of the best teams in the world, the Arnold Clark Cup is the perfect showcase for women’s football and we’re excited to be part of it ahead of the UEFA Women’s Euros in July.”
Following a digital content collaboration with the AFC Women’s Asian Cup in January, the Arnold Clark Cup becomes the site’s second partnership with a women’s football tournament in 2022.
A deal was also announced this week that sees the competition fully broadcast on ITV. It will be presented on the channel by Laura Woods with punditry from guests Ian Wright and Eni Aluko, with commentary from Seb Hutchinson and Co-Commentator Emma Hayes, as well as Reporter, Katie Shanahan.
Due to take place across three match days with six matches held at Middlesbrough’s Riverside Stadium, Norwich City’s Carrow Road and Wolverhampton Wanderers’ Molineux, the Arnold Clark Cup kicks off with Germany vs Spain and England on 17 February.
