The Fédération Française de Rugby (FFR) has named Parions Sport as the sponsor of France’s Men and Women’s XV teams until 2024.
In signing its biggest sponsorship commitment, Parison Sports – a sports betting subsidiary of Francaise des Jeux (FDJ) – will now serve as FFR’s principal partner in the build up to France hosting the 2023 RFU Rugby World Cup.
Bernard Laporte, President of the FFR, commented on the new deal: “This partnership with Parions Sport is the marker of great ambitions for the next three years.
“I am very happy to be able to count on the commitment of this historical support of French sport and I know that this new collaboration will be beneficial to French rugby and to our teams in France.”
Ahead of a ‘critical year’ for the FFR, Parions Sport will support French rugby by developing XV online content and supporting France XV teams through FDJ’s network of 27,000 merchant partners offering Parions betting services.
“The ParionsSport online and ParionsSport point of sale brands will appear as Official Partners of the two French XVs, and will support them in particular during their 2022 Six Nations Tournament,” read a statement by Groupe FDJ.
“We are particularly happy to establish a partnership with the French Rugby Federation and to make it a long-term one. The ParionsSport brand shares the values of respect and solidarity that the oval game has always conveyed.”
“We are delighted to provide our support to the French rugby teams who will be able to make us vibrate during their next international events. Starting with the men’s XV of France which is carried by a collective in search of a Grand Slam for the Six Nations Tournament.”
Last year, the firm was also named as a principal sponsor of the ATP250 Lyon Open, which marked its return to tennis.
Parions Sport joined Nitto, Dunlop, Lacoste and Emirates International as a principal partner of the tournament, which was hosted at the heritage Open Parc Auvergne Rhône Alpes club.
The enterprise has also previously made links with further sports such as the National Basketball Association (NBA) and Ligue 1’s Olympique Marseille.