Viaplay is set to broadcast the EFL Sky Bet Championship in every Nordic and Baltic country, Poland and the Netherlands from the 2022/2023 season.
The new long-term rights agreement covers over 180 live matches from England’s second division each season, including the Sky Bet Play-Off Semi-Finals and Finals.
Trevor Birch, EFL Chief Executive, commented: “The EFL plays a vital role in the English football pyramid and our competitions continue to have vast global appeal, attracting tens of millions of supporters every year both on-screen and through the turnstiles.
“Our heritage and competitiveness are unrivalled in League football and we are delighted to partner with Viaplay in 10 countries across Europe so fans can enjoy the EFL story and follow every twist and turn of the new season.”
Additionally, viewers will also gain access to every round of the Carabao Cup along with the final at London’s famous Wembley Stadium.
Currently held by Liverpool, this competition is open to all 92 teams in the English league pyramid and is played over seven knockout rounds, whilst the winner receives a place in the following season’s UEFA Europa Conference League.
“Sports fans everywhere know there’s nothing like English football,” added Peter Nørrelund, Viaplay Group Chief Sports Officer. “Its blend of skills, passion, tradition and unpredictability makes it a winner, on and off the pitch.
“Viaplay already holds Premier League rights in nine countries. Securing the EFL Championship and Carabao Cup in this long-term partnership means we can offer fans great value as the home of English football, all on a single world-class platform.”
Furthermore, Viaplay will offer local language commentary and studio programming for selected EFL Championship and Carabao Cup matches.
The platform also currently holds exclusive rights to show the Premier League in Sweden, Finland and Denmark, and is set to add Norway, Estonia, Latvia, Lithuania, Poland and the Netherlands from August.