Southampton FC has revealed its 22/23 home kit, in a partnership with hummel, which has been described as a ‘brave new design’.
Introduced under the ‘Bold is Brave’ campaign, the top-flight team have stated that it is ‘celebrating bravery on and off the pitch’.
The launch also sees the Saints become the first Premier League club to release an NFT collection of the design for its football shirt and will be launching one NFT per kit – making each one a collectable item in web 3.0.
One football fan will be able to own the artwork of the original digital design of the kit. The recipient of the NFT will also receive the first off-the-line matching physical shirt.
In a statement, the club revealed: “The new Southampton FC home shirt draws inspiration from those worn by the flamboyant and free-flowing Saints side of the early 80s.
“Reversing the colours of the shirt first worn by trailblazers like Kevin Keegan, Alan Ball and Charlie George, the striking central red stripe and central badge mark a brave new direction for the club.
“Bravery forms a key part of the club’s core identity, wanting to always push the boundaries, challenge the convention and continuously innovate.”
The team continues its crypto venture after revealing its first-ever Bitcoin Hunt competition in February, in partnership with its main club partner, Sportsbet.io.