Southampton Football Club has revealed its first-ever Bitcoin Hunt competition, in partnership with its main club partner,

The Premier League side stated that it is aiming for Saints fans and the community to participate in the ‘Bitcoin Hunt-style’ competition as a celebration of its ongoing partnership with the sportsbook, casino, and virtual gaming service provider.

Charles Read, Head of Partnership Marketing at Southampton Football Club, commented: “We are incredibly excited about the launch of’s Bitcoin Hunt competition. It is a project we have been really excited about, working alongside, our Creative Agency Formidable and tech build partners Unit 9, and we are delighted to see it go live.

“We believe this is the first competition of its kind and the first time a football club has given fans the chance to win a Bitcoin. We hope that everyone will enjoy taking part in the innovative competition, which incorporates virtual and real-life elements.”

Launching ahead of tonight’s Southampton vs. Norwich City clash, the new offering looks to give participants a chance of winning a Bitcoin, which is said to have been worth between £25k–35k this year.

Some of the elements included in each round have been revealed as in-person QR code hunts, social media tasks, and quizzes on Southampton Football Club history, as well as ‘limited edition’ QR cards and participation in the live final, which will take place at the home game against Crystal Palace on 30 April.

Furthermore, as round two commences from 14 March, a blockchain-style puzzle using historical Southampton jerseys is set to be introduced, whereas round three involves answering a series of questions.

The official final will see three winners from each round, together with one ‘lucky-dip’ winner to St Mary’s Stadium on 30 April, taking part in the half-time live Bitcoin hunt final, shortly followed by an announcement of the final winner.

Joe McCallum, Director of Sportsbook at, concluded: “The Bitcoin Hunt is an innovative way for and Southampton Football Club to enhance our partnership. This will help everyone understand the world of Bitcoin and Blockchain technology in a safe environment. 

“It is a key part of our strategic vision to educate the wider world about crypto currencies and eliminate the myths whilst bringing it into our everyday life.”

The original partnership, formed in August 2020, saw the brand become the club’s official front-of-shirt sponsor. 

The deal was said to be the biggest sponsorship agreement in the club’s history and also included the option for the club to be paid certain performance-based bonuses in Bitcoin at the end of each season.

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