Yorkshire County Cricket Club (YCCC) has named Metaverse platform Virtua an official partner of the team for the remainder of the 2022 season and beyond.
Virtua branding will now appear around YCCC’s home ground for domestic and international matches. The pair are also exploring NFT collections for fans, which they have described as ‘money can’t buy experiences’.
The cricket club’s Chief Operating Officer, Andy Dawson, commented: “Virtua are the ideal partner to collaborate with as we look to take Yorkshire County Cricket Club to the next stage in fan engagement, the metaverse.
“We’ve been interested in exploring NFTs for some time, what they can offer our fans in terms of real-world utility and in the metaverse.”
Furthermore, the virtual platform also launched a competition as a celebration of the launch to win four pairs of VIP tickets to the one-day international between England and South Africa.
“We’re excited to be partnering with Yorkshire County Cricket Club, discussions are already taking place around what could be our first NFT collection,” added Jawad Ashraf, CEO of Virtua.”
Earlier in the year, the brand further expanded its scope in sport via a collaboration with Williams Racing as its official metaverse partner. Its logo is now seen on the side of the Formula One racing car and on driver overalls.
“Following Williams Racing, it’s another great partnership for us to explore activity that will transition into our soon-to-launch metaverse,” Ashraf concluded.