Manchester United FC has expanded its partnership with, which will now place focus on the North American market.

The sport tour agency will market official ticket and hotel packages to fans of the Premier League club residing in the US and Canada – aiming to ‘provide millions of people with the opportunity to travel to Old Trafford’ for a game.

Furthermore,’s sister company inspiresport has promised to provide opportunities for youth clubs, high schools and college football teams to travel to Manchester to train at club facilities.

Collette Roche, CEO at Manchester United, commented: “We are delighted to expand our partnership with and offer our fans in the United States and Canada the chance to take in the full Manchester United experience.”

“We are confident that with and inspiresport we can create more unforgettable moments for our passionate fans and deliver unique experiences for the next generation who will benefit from our world-class facilities and coaching network.”

Inspiresport’s role in the partnership will see the firm use its Generation adidas International brand, to give people coaching from Manchester United Soccer Schools coaching staff. 

The organisation strengthened its presence within the US and Canadian markets this year through the creation of inspiresport LLC as its focussed entity in North America with a ‘dedicated and experienced’ team., meanwhile, has been an official partner of Manchester United since the start of the 2021/22 season. 

On the extension, the group’s Managing Director, Rob Slawson added: “In our first season in partnership with Manchester United, we were privileged to have brought thousands of fans from around the world to Old Trafford to enjoy a match break.

“As the partnership continues to go from strength to strength, it gives us great pleasure to expand our relationship to the North American market and provide opportunities for fans in the United States and Canada to have the same unforgettable experience.

“We know there will be millions of North American fans who will be excited by this opportunity, so we look forward to seeing many US and Canadian groups at Old Trafford throughout the season.”

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