Juventus FC has partnered with EA as the Italian top-flight football club returns to the EA Sports football video game series beginning in EA SPORTS FIFA 23.
Launching on 30 September, the deal will see EA Sports become the Serie A team’s exclusive Sport Video Gaming Partner, with a ‘fully authentic in-game integration’ that will feature Allianz Stadium, along with the club’s logo and kits.
“We are proud to return by EA Sports side,” explained Giorgio Ricci, Juventus Chief Revenue Officer.
“The partnership with EA Sports goes beyond the concept of traditional partnership, together in the shared project of looking into the future, talking to new generations, riding the wave of new trends, urban culture and lifestyle.
“We chose EA Sportsto go one step further because it is a partner sharing our vision and ambition. We are pleased to make this journey with a brand standing out for its originality, uniqueness, and innovation, as Juventus does.”
Furthermore, both partners have stated that they are excited to work across ‘a number of lifestyle and cultural initiatives’ in a bid to bring new opportunities outside of football too.
Additionally, former footballer Claudio Marchisio will become a ‘FUT Hero’ and current player Dušan Vlahović will also serve as an ambassador for the game – joining the group’s portfolio of ‘prominent’ players.
David Jackson, VP of brand for EA Sports FIFA, concluded: “This phenomenal club means so much to us and our fans and will enable EA Sports to continue to deliver the most authentic and comprehensive interactive football experiences possible in FIFA 23 and beyond.”