Oracle Red Bull Racing has formed a partnership with Zoom Video Communications to advance performance and enhance engagement with its fans.
The software company’s branding will be displayed on both RB18 cars, drivers, team race shirts and overalls, pit wall, garage, and online.
Oracle Red Bull Racing Team Principal and CEO, Christian Horner, said: “We are very excited about partnering with Zoom. Their forward-thinking approach to communications mirrors our attitude to racing on track.
“They are fast, secure and reliable in everything they deliver. Zoom’s proven track record of innovation will enhance our communication capabilities and provide us with a cohesive platform that will continue to bind the entire team together.”
Additionally, some elements of the deal will be going live this weekend at the Formula One Heineken Dutch Grand Prix in Zandvoort, Netherlands.
The group has outlined that ‘communication tools are critical’ to Formula One. Technology from Zoom will support key functions of the race day for the team, which includes; Zoom Chat for team members, Zoom Meetings and Zoom events.
Zoom events have been described by both pirates as a ‘critical component in enabling the connection the team has with its fans’. Oracle Red Bull Racing fans and partners will be able to virtually join hybrid experiences and events.
“Oracle Red Bull Racing continues to prove itself as an innovator and technology leader, which is why we are excited to bring communications tools like Zoom Chat, Zoom Events and Zoom Meetings into their experience both on and off the track,” added Zoom Chief Marketing Officer, Janine Pelosi.
“With Zoom, Oracle Red Bull Racing is able to streamline their unified communication needs into one simple, and secure platform, so they can spend more time focused on winning championships.”