The Australian Football League (AFL) has signed a broadcast deal with Foxtel and Seven West Media, as they both continue to televise the sport until the end of 2031.
Reportedly worth $4.5bn – the richest deal in Australian sports broadcasting history – the deal is an extended partnership which has been running for a decade.
As per prior terms, each AFL and AFLW home and away match, final (but not including the Grand Final) and pre-season game will be aired on Fox Footy. There is also a new ‘provision’ to move the start time of Friday night games earlier than 7:50pm EST.
Moreover, Seven Network and 7+ Digital will be AFL on Thursday nights, Friday nights, selected Saturday nights, Sunday afternoons, Marquee matches, the Brownlow Medal, all AFL Finals as well as the AFL Grand Final.
The deal also includes Kayo and Telstra which will also use their platforms to broadcast the sport to an even wider audience.
Outgoing AFL CEO, Gill McLachlan, commented: “Footy is the greatest game in the world and we have the best broadcast partners and our announcement today is the biggest partnership in the history of Australian sport.
“We are very proud to once again be hand in hand with Seven Network, Foxtel, Kayo and Telstra.”
Seven and Foxtel have broadcast the AFL since 2012. The pair also previously signed a $2.51bn deal for the broadcast rights for six years from 2017, which then saw a revised deal with $946m paid for the 2023 and 2024 seasons.
