Mobile platform for short-form live sports, Buzzer, has renewed multi-year partnerships with the NBA and WNBA.
The platform will continue to distribute the live out-of-market game subscription services, NBA League Pass and WNBA League Pass.
Starting with the opening night of NBA League Pass games, Buzzer will continue to offer fans access to the basketball action with personalised notifications curated to their interests, including players, teams and bets.
“Our renewal with the NBA and WNBA builds off last seasons’ success in reaching younger generation fans who opt for shorter-form content and tend to be more player-centric,” said Bo Han, Founder and CEO of Buzzer.
As the league aims to reinforce its commitment to innovation and reaching younger audiences, the platform will allow fans to buy multiple partial-game offerings.
“Our average user is 25 years old, which demonstrates how our platform can drive new, younger audiences, engagement and revenue to leagues while also complementing distribution platforms,” Han continued.
“Buzzer reduces friction and makes it easier to watch live NBA and WNBA League Pass games by providing access to Moments via microtransactions and now also with redeemable credits at an equivalent price point across the platform. We will continue to build products that deepen the fan experience and expand as a multi-sport, aggregated platform.”
Furthermore, fans are able to watch live NBA and WNBA League Pass games through, what the pair have described as, ‘easy and seamless’ micropayments, as well as be introduced to new preference recommendations throughout the platform.