Tennis Data Innovations (TDI) and Sportradar have made the decision to expand the distribution of official ATP Tour and ATP Challenger Tour tennis data.
Aiming to provide ‘enhanced experiences for tennis fans around the world’, the sports technology company will introduce a new secondary feed.
This enables the provision of betting-related services based on official ATP Tour and ATP Challenger Tour scores to global bookmakers, which have not had access to official data until now.
David Lampitt, TDI CEO, commented: “Together with our existing family of world-class partners, Sportradar are helping us expand the distribution of the best tennis data feeds to customers all around the world and generate new revenue streams to invest back into the sport.”
The new feed has been developed in parallel with the existing official fast feed and is made possible through a sub-licensing agreement between Sportradar, TDI and IMG Arena.
Under the terms of the agreement, Sportradar has also joined the list of suppliers licensed to provide odds and trading services based on the official fast feed.
Sportradar and TDI will develop the data partnership to create new enhanced experiences for tennis fans and to safeguard the integrity of ATP tennis events by establishing contractual relationships and transparency requirements to a wider group of bookmakers.
“By taking a constructive and innovative commercial approach, TDI has found a way to serve another part of the market with official data,” added Moritz Gloeckler, Sportradar MD Partner and Content Management.
“This sub-licence agreement enables Sportradar to improve the depth and availability of trusted products to sportsbooks who were previously unable to access official data, broadening the appeal of ATP Tour and ATP Challenger Tour events to fans and bettors.”