The DP World Tour Championship, Dubai and Emirates have agreed to extend the airline’s position as premium partner of the tour’s season-ending event until at least 2027.
An official partner and airline of the DP World Tour, Emirates has held this sponsorship of the Rolex Series tournament at Jumeirah Golf Estates in Dubai since the inaugural edition in 2009.
Guy Kinnings, Deputy Chief Executive and Chief Commercial Officer of the European Tour group, said: “Emirates are one of our longest serving partners and I’m delighted that they have decided to extend our partnership at the DP World Tour Championship, Dubai until the end of the 2027 season.
“It was fantastic to mark the start of this year’s tournament with a fly past by an Emirates A380 and seven RAF Red Arrows on Thursday, minutes before World Number One and 2022 DP World Tour Rankings in Partnership with Rolex winner Rory McIlroy teed off at Jumeirah Golf Estates.”
The company will be given ‘extensive’ branding across the tournament, including a ‘premium hospitality chalet’, Championship Village activation and teams in the Rolex Pro-Am.
Cabin crew from the airline will also be present and take part in a prize giving ceremony this Sunday when the DP World Tour Championship winner is crowned.
“We’re delighted to extend our partnership with the DP World Tour Championship, Dubai,” added Boutros Boutros, Divisional Senior Vice President, Corporate Communications, Marketing and Brand at Emirates Group.
“We’ve been together since the first tournament was staged back in 2009 and the event continues to provide a great platform for us to engage with golf fans in the UAE and around the world, as well as helping us connect with our clients in a wonderful environment as we continue to scale up our brand presence on a global scale.”
The association with the DP World Tour goes back over 30 years after Emirates became title partner of the Dubai Desert Classic at Emirates Golf Club in 1989.