DP World Tour has expanded its partnership with its official European betting partner OlyBet, naming the brand an official partner of the Open de France.
Under the agreement, OlyBet’s sponsorship will ensure the European brand has a prominent presence throughout the event. This will include a Tournament Village activation area, opportunities for fans to meet celebrities, a branded chalet for customers and a collaboration with the DP World Tour on its “Beat The Pro” challenge.
Leading up to the event, OlyBet organised summer golf tournaments in Estonia, Latvia and Lithuania, with the winners earning spots in the Open De France Pro-Am.
Max Hamilton, Executive Commercial Director for the DP World Tour, stated: “We are delighted to welcome OlyBet, the DP World Tour’s Official European Betting Partner, to Le Golf National for this week’s FedEx Open de France.
“We are excited about their Beat the Pro activation this week, which is a great example of how the Tour is able to collaborate with its Partners, giving fans the opportunity to test themselves against some of the stars of our Tour in a unique environment.”
OlyBet, a betting brand under the Olympic Entertainment Group, partners with major organisations across Europe, including the Ryder Cup, the World Series of Poker (WSOP), the EuroLeague and clubs in LaLiga and Serie A.
In a statement, the company referred to this move as a “natural expansion” of its partnership with the DP World Tour, which began in 2023. The two-year collaboration allows the operator to offer sports fans “more unique golf moments” by providing access to the men’s professional golf tour.
“The Open de France is a wonderful event for expanding our DP World Tour activations. We are excited to bring fans competitive entertainment, exceptional hospitality, and an up close look at the world’s best professional golfers,” said Corey Plummer, CEO of Olympic Entertainment and OlyBet Group.
