US Ski & Snowboard has enhanced its partnership with Stifel Financial to include the sponsorship of a number of elite-level and developmental events.

The deal includes the naming rights of three FIS Ski World Cup alpine events in the US, becoming the title sponsor of the Stifel Palisades Tahoe Cup and Stifel America’s Downhill at Aspen, and the Stifel Killington Cup.

Sophie Goldschmidt, President and CEO of US Ski & Snowboard, said: “We are very excited to have Stifel’s financial support for our alpine program, from the title sponsorship of three US World Cups to increase prize money for our athletes.”

Furthermore, the partnership debuts the Stifel US Alpine Series, which encompasses a series of US alpine events from development to elite levels, including the US-based World Cups, the Stifel Success NorAm Tour and Toyota US Championships presented by Stifel. 

Goldschmidt added: “The announcement of the naming of the Stifel US Alpine Ski Team beginning this season through 2026 was the most significant alpine partnership in US Ski & Snowboard history and we could not be more thrilled to already be building upon the initial relationship. 

“Having Stifel’s support allows us to invest further in multiple areas moving forward.” 

The collaboration has also promised to introduce new and enhanced financial awards for top performers.

An increased prize money will also be introduced for American podium finishers at the Stifel Success NorAm Tour as well as for American podium finishers at the Toyota US Alpine Championships. 

Stifel is now the title sponsor of the Rookie of the Year, Most Improved Athlete, Best Comeback, Athlete of the Year and Coach of the Year awards, and the firm will provide monetary gifts for alpine athletes and coaches as part of the re-named awards.

“Stifel is a firm where success meets success,” noted Stifel Chairman and CEO, Ronald J. Kruszewski. “Since investing in the Stifel US Alpine Ski Team, we have seen incredible success from our U.S. athletes and could not be more thrilled to support all levels of the U.S. Ski & Snowboard alpine programs, as well as the World Cups in the states.”

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