Liverpool Football Club has reported a successful 12-month period up until 31 May 2022, in which the team’s revenue jumped to £545m.
The financial account covers the first full uninterrupted season since the start of the pandemic. It shows a commercially strong Liverpool recovering from a tough period for both fans and football.
In total, the team’s commercial revenue rose with £29m to reach £247m. This is a direct result of multiple new partnership deals signed in this period, including with Sonos, Kodansha, Vistaprint, Wasabi, and EA Sports.
Additional revenue can be attributed to resuming non-matchday operations such as the LFC retail shops, the Liverpool FC museum, and Anfield tours.
LFC has also solidified its global exposure through a significant kit sale deal with sports brand Nike, while also opening up 51 new retail locations, signing 19 new international licensing contracts and registering a 60% increase in online payments.
Andy Hughes, LFC’s Managing Director, commented on the results: “Some of the numbers in these latest accounts look slightly skewed as a result of the previous reporting period being impacted by the global pandemic. However, the underlying strength of our financial position remains strong and we continue to operate a sustainable club which is our main objective from a financial perspective.
“It was really great having supporters back at Anfield and returning to some sort of normality after a really challenging period for everyone.
“For our men’s team to play the maximum 63 games in this reported season is an incredible achievement and winning more trophies is exactly what we continue to strive for. Our women’s team also had success – gaining promotion to the WSL was a great achievement and exactly where we needed them to be competing.
“The cost of running a football club does continue to rise. But we maintain our position of growing this club with significant investment with new and existing players signing contracts and the construction of the new Anfield Road Stand which we look forward to coming on stream in the summer. In the last five years we have invested over £250m in infrastructure and created world-class facilities for our players, staff and supporters.
“What’s important now is to finish this season as strong as possible, both on and off the pitch, while we continue to manage costs and explore opportunities for growth in our commercial operations so we can continue to reinvest revenues in players and infrastructure.”
