National Basketball Association (NBA) franchise the Miami Heat has announced a long-term partnership with IT management and security software company Kaseya as the team’s new arena sponsor.
Kaseya acquires the new naming rights to the Miami arena, now titled the ‘Kaseya Centre’, replaces the now-collapsed cryptocurrency exchange FTX as the Heat’s arena sponsor, effective immediately.
“The collapse of our previous partner caught everyone by surprise but, in conjunction with Miami-Dade County, we worked efficiently and incredibly quickly to fill our naming rights vacancy with Kaseya, a local, dynamic and growing company creating job opportunities for South Floridians,” said Eric Woolworth, President of the Miami Heat Group’s Business Operations.
“Kaseya is a perfect fit and we are incredibly proud to join forces with them. We are also gratified to play our part in keeping the County’s ‘Peace and Prosperity Plan’ in place. This deal wouldn’t have happened so swiftly but for the unprecedented teamwork and cooperation with Miami-Dade County.”
Headquartered in Miami, Kaseya helps deliver technologies that aim to empower organisations to manage their IT infrastructure, secure networks, backup critical data and to grow their overall business.
The IT firm has also revealed it is committed to investing significantly over the next several years to increase its employee base in the Miami area, projecting to open more than 3,000 full-time positions.
“As one of the most iconic venues in the world, we could not be more excited to officially rename the arena as the Kaseya Center and partner with the Miami Heat,” added Kaseya CEO, Fred Voccola.
“Miami is our home, and having Kaseya showcased globally as synonymous with Miami is something we’re very proud of, and will provide significant value to our customers, employees, and the community.
“The Miami Heat are widely recognized as a championship-level organisation that has attained the highest levels of success, both on the court and in the community.”