FIFA Women’s World Cup 2023 has signed Australian wine brand Jacob’s Creek as its latest sponsorship partner ahead of the competition’s start.
Australia and New Zealand welcome the 32-team tournament on July 20, which Jacob’s Creek will utilise to give the world an introduction to the Australian local wine production.
FIFA Secretary General Fatma Samoura commented: “We are delighted to welcome Jacob’s Creek, Australia’s premier winemaker, to the FIFA family as an official supporter of the FIFA Women’s World Cup 2023.
“Jacob’s Creek joins a group of sponsors who share our mission to hold the best FIFA Women’s World Cup ever in Australia and Aotearoa New Zealand this year, and we can’t wait to bring many of their ideas and initiatives to life to engage even more people with the tournament.”
The partnership will be promoted by leading retailers in the region through customer engagement with competitions, hospitality experiences, and gift opportunities.
Glasses of Jacob’s Creek wine will be offered at all matches and FIFA Fan Festivals across all of the nine host cities in Australia and Aotearoa New Zealand.
Eric Thomson, Jacob’s Creek and Pernod Ricard Winemakers Global Marketing Director, added: “Great wine brings people together just as great sporting events do, and at Jacob’s Creek we can’t wait to be part of the passion and excitement that the largest women’s sporting event in the world will bring. That’s why we knew we had to be the first wine to team up with the FIFA Women’s World Cup.
“Sport is so often the realm of other alcohol categories but we’re not afraid to break conventions at Jacob’s Creek and felt that the Women’s World Cup opened up new moments for people to enjoy our wines.”