In spite of increased competition for its rights, the EFL has extended its longstanding deal with Sky Sports.
The deal will see the coverage of the league expanded – with over 1000 matches to be broadcasted each season.
It means that there will be an increase of 50% when it comes to overall games broadcast, in what is being widely being lauded as a historic deal. It also elevates coverage of EFL cup competitions, with every match from the Carabao Cup and EFL Trophy being broadcast on Sky Sports.
Nonetheless, the deal has also confirmed protections for Rule 48 and the 3pm blackout – as the group looks to protect attendances across EFL matches.
Chief Executive of the EFL, Trevor Birch said: “After completing an extensive tender and negotiation process, this is a landmark broadcast deal for EFL clubs, establishing the League as a premium partner with a world-renowned broadcaster in Sky Sports.
“The EFL is an iconic sports property and one of the biggest and best attended Leagues in European football. This increased investment and coverage from Sky Sports will showcase much more of our compelling match action to fans, while delivering record rights values as we seek to make our clubs sustainable at all levels.
“For decades, Sky Sports has been a fantastic broadcast partner for both the EFL and English football, helping our sport grow through its sustained support, so we are delighted to announce this innovative agreement that combines the strength of an established brand with a modern streaming service for the benefit of EFL clubs, fans and Sky Sports alike.
“With some 20 million attending Sky Bet EFL matches each season and significant interest in the League at home and abroad, we look forward to growing our collective fan base further and we’d like to thank Sky Sports for its ongoing commitment to the clubs and the communities which this investment will directly support.”