MLC and Viacom18 enter deal for India streaming rights

Major League Cricket (MLC) will be aired in India for the first time thanks to a new deal with local media provider Viacom18.

The competition will be streamed on Viacom18’s JioCinema and broadcasted on the firm’s Sports18 platforms, with the Texas Super Kings taking on the Los Angeles Knight Riders at the Grand Prairie Stadium in the first match of the schedule. 

Beginning 13 July, the MLC will be played amongst six teams representing major US cities, with the final match played on July 30.

This year’s Twenty20 (T20) MLC cricket league season will be the first in its history after several attempts to launch a similar long-lasting format were riddled with challenges.The first shot at such a competition was with Pro Cricket and its single season played shortly after its registry in 2004. 

Vijay Srinivasan, Co-Founder of MLC, commented: “We are delighted to partner with Viacom18 and ensure that the world class T20 action Major League Cricket will feature is widely available in India, streamed on JioCinema and broadcast on Sports18.

“Our six teams feature T20 superstars fans in India love to watch, and there’s no better partner to showcase world class sports broadcasts in the world’s largest cricket market than Viacom18’s channels.”

Some of the big names that viewers in India can see include former India U19 captain Unmukt Chand, Faf Du Plessis, Harmeet Singh, as well as Glenn Phillips.

Hursh Shrivastava, Viacom18 Sports Head of Strategy, Partnerships & Acquisitions, added: “JioCinema continues to change the landscape of sports consumption, and with Major League Cricket, fans will watch their favourite T20 cricketers and cheer for teams affiliated to their favourite franchisees.

“Indian viewers love T20 cricket, and we expect them to enjoy the action from the inaugural edition of the league across JioCinema and Sports18.”

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