SportyBet and Real Madrid launch new ad campaign to show ‘the thrill of betting’

Real Madrid’s official betting partner for Africa, SportyBet, has launched a new regional ad featuring three of the club’s best players to further push for betting engagement across the local communities. 

Federico Valverde and Aurélien Tchouaméni join teammate and SportyBet Global Ambassador Éder Militão in the new ad campaign that is available to watch on the operator’s YouTube channel here

Under the slogan “Play With Champions”, some of the features of the SportyBet mobile app that the ad highlights include access to a ‘first-class solution’ for streaming live games.

Elías Gallego, VP of Business Development, Marketing and Media at SportyBet, commented: “This television commercial in collaboration with Real Madrid exemplifies SportyBet’s commitment to bringing the thrill of world-class football to our African users.”

The ad will be shown to audiences across Africa and will also be televised on SportyTV – SportyBet’s free-to-air online sports TV network available in Nigeria and Ghana. 

“We believe this commercial will not only captivate fans but also inspire a new generation of sports betting enthusiasts across the continent,” added Gallego. “Together with Real Madrid, we’re raising the game in Africa.”

SportyBet is currently in its third consecutive season as a Real Madrid sponsor, having also recently signed a deal with Premier League club Manchester City, as well as attracting Michael Essien as the operator’s African Ambassador.

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