As Manchester United welcomed the first game of the new Premier League season at Old Trafford, their opponents Wolves revealed its new sleeve partner 6686.
The partnership has been in talks for some time now, with the betting brand’s logo appearing on Wolves’ first-team sleeves during pre-season home and away friendlies.
Danny Chen, Brand Manager of 6686 Sport, said: “We are delighted to announce our thrilling partnership with Wolves, as we join forces to revolutionise the world of sports betting.
“With many collective years of industry expertise, 6686 Sports has established itself as a trusted leader in the betting platform realm.
“By combining our vast experience and love for the game, we are dedicated to delivering an unparalleled betting experience that exceeds expectations. Prepare for an extraordinary journey where passion, innovation, and expertise converge to shape the future of sports betting.”
6866 has also become Wolves’ official Asian betting partner, with the region being key to the Premier League side’s global growth ambitions. The betting firm, in a bid to drive its presence in football, also recently agreed a deal with Ligue 1 side AS Monaco.
Russell Jones, Wolves’ General Manager for Marketing and Commercial Growth, added: “We are delighted to formally welcome 6686 Sport to the club ahead of our first Premier League fixture at Old Trafford on Monday night.
“This deal represents the biggest sleeve sponsorship in the club’s history and also demonstrates the growing strength of the Wolves brand in Asia and our ability to secure exciting new commercial partners in the region.
“We’re looking forward to the 2023/24 season alongside 6686 Sport, and I look forward to seeing the 6686 Sport branding in place at Molineux for our first home Premier League fixture against Brighton this weekend.”
