Amazon Prime gets exclusive rights access to ICC cricket in Australia

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Amazon Prime Video has landed a four-year deal for the exclusive live broadcast rights to ICC Cricket in Australia.

Available to Australian Prime Video customers, the stream will include all of the competition’s events, including the Men’s and Women’s Cricket World Cups, T20 World Cups, Champions Trophy, U19s and the World Test Championship Final – totalling 448 live games shown between 2024 and 2027.

ICC Chief Executive Geoff Allardice said: “We are very excited to be entering a new four-year partnership with Prime Video for ICC cricket rights in Australia.

“The recently concluded Men’s Cricket World Cup has highlighted the interest and passion for ICC Events across the globe, and especially in Australia where cricket fans have enjoyed the recent success of their men’s and women’s teams.

“We look forward to working with Prime Video Australia to provide innovative coverage of world class cricket to more fans in Australia.”

The partnership will commence at the start of the new year and will provide exclusive access to all elite ICC matches at no extra cost for Prime membership users.

Head of Prime Video Australia and New Zealand Hushidar Kharas added: “Prime Video has worked to create a single destination for audiences to find new movies, live sports, and their favourite TV shows.

“We are always looking for ways to deliver more value to our customers and live sports is consistently one of their top requests. We are thrilled to be able to offer our customers the live broadcast of the Cricket World Cup included in their Prime membership.

“The Cricket World Cup is one of the most viewed sporting events in the world; the recently concluded edition was watched by hundreds of millions of people. Over the next four years, Prime members in Australia will be able to watch their favourite cricket teams and players compete for the game’s biggest prize, on demand, on the device of their choice—exclusively on Prime Video.”

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