Toyota and Qatar back Concacaf W Gold Cup 2024 inauguration 


The Concacaf W Gold Cup is set for a 2024 launch thanks to the deepened collaboration between the four founding members – Modelo, Qatar Airways, Toyota, and Valvoline.

It is part of the Concacaf’s commitment to women’s football outlined in its strategy from 2019, which sets out to prioritise the growth of the sport’s female side at every level. 

Fans will be able to tune in for the inaugural edition of the Concacaf W Gold Cup next year when it kicks off on 17 February in Greater Los Angeles, moving ahead with its schedule to conclude in San Diego’s Snapdragon Stadium on 10 March. 

Heidi Pellerano, Chief Commercial Officer at Concacaf, commented: “The inaugural Concacaf W Gold Cup isn’t merely a competition; it’s a seismic wave of excitement, opportunity, and celebration in women’s football. 

“Following the incredible success of the FIFA Women’s World Cup in Australia & New Zealand, fans are craving more of the world’s greatest stars. This event will allow brands to immerse themselves in this momentum and become drivers of change in the continued growth of the game.”

Concacaf will additionally orchestrate various initiatives together with the W Gold Cup’s four main partners to drive fan engagement leading into and during the competition.

Laura Wright, Director, Global Brand Equity, Valvoline Global, added: “We’re excited about the unbelievable momentum behind this inaugural event. Valvoline Global is thrilled to play a role in the inaugural Concacaf W Gold Cup – it’s an honour to support and cheer on the women’s tournament.”

In addition to developing elite competitions such as the W Gold Cup, Concacaf has also made further commitments to developing sports in the region, such as enhanced coaching programs and opportunities for women and girls. 

Much of this work is part of the football organisation’s ‘Bigger Game’ social responsibility program, where it works with partners to broaden its reach and also develop the appeal of women’s football. 

Russ Koble, Sports Sponsorships Senior Manager at Toyota Motor North America, said: “Toyota has been an integral part of the vibrant sport of football for over a decade, actively connecting with our dedicated consumers. 

“Our unwavering commitment to inclusivity drives us to champion opportunities for everyone to embrace the sports they are passionate about.

“We are thrilled to extend our partnership with Concacaf as the official automotive sponsor for the inaugural Concacaf W Gold Cup, putting women’s soccer at the centre stage of our shared celebration of the beautiful game.”

Teams across North, Central America and the Caribbean will participate in the tournament, including the US and Canada. They’ll be joined by Costa Rica, Mexico, Panama, Haiti, Guatemala, Guyana, and El Salvador. The women’s national teams of Brazil, Paraguay, Colombia, and Argentina will also play as guests.

Qatar Airways GCEO, Engr. Badr Al Meer, concluded: “Qatar Airways takes immense pride in uniting the world through the power sport. Football is truly a global game, and we look forward to playing our role as one of the founding partners of the inaugural 2024 Concacaf Women’s Gold Cup. 

“Together with Concacaf, we want to continue our mission of inspiring the youth of tomorrow and promoting Women’s football for generations to come. 

“Unity, Football, Quality, and Access are the core pillars of Concacaf, which are synonymous with what we aim to achieve at Qatar Airways. We anticipate thrilling months of football action ahead as well as raising the level of Women’s football within the region.”

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