FanDuel has signed an agreement with the PGA Tour to give it market access to North Carolina when it legalises sports betting next year.
The US sports betting operator is believed to be leveraging its long-term partnership with the PGA, applying for a licence in the state which falls under an obligation set out by North Carolina’s gambling authority.
Betting operators must reach a WDA with a sports team or league before they can apply for a licence, evident in bet365’s recent partnership with the NBA’s Charlotte Hornets.
Christian Genetski, President of FanDuel, said: “We have a great relationship with the Tour and we have every intention of continuing that.
“Building off of an existing partner made it a pretty easy conversation to get to the parameters of a deal that we were very comfortable with.”
The PGA has implemented a commercial WDA deal that see’s FanDuel apply to enter the Tar Heel state, with no sponsorship agreement in place.
The application process for sports betting in North Carolina is currently open and will be until 27 December.
“We are very familiar with FanDuel. We are probably the president of their fan club,” added Scott Warfield, VP of Gaming for the PGA Tour.
“We intend to be in business with them as long as we’re in sports betting. That made something that’s long-term like this make a ton of sense.”
