Sportradar has signed a multi-year agreement with Tennis Data Innovations (TDI) – the investment vehicle of ATP and ATP Media – that ensures the provision of betting and media data rights across all ATP Tour and ATP Challenger Tour events.
The deal will aim to drive commercial growth and enhance the fan engagement by unlocking new betting and media products.
David Lampitt, CEO of TDI, said: “This is a landmark opportunity to realise our growth ambitions and deliver on our commitment to take the fan experience to the next level. In partnership with Sportradar, we will develop and integrate advanced technologies to provide fans with a more immersive and entertaining experience.
“The partnership will be a catalyst for innovation to create unique growth opportunities across new global markets. Our aim is not only to deliver great enhancements for our existing fans but also attract a generation of new fans to the game.”
Sportradar will utilise its ATP Service+ suite of solutions to integrate the data obtained from its new partnership to deliver high-tech fan experiences like augmented streaming with integrated 3D graphics, in-play betting markets, short-form video highlights, and more.
Carsten Koerl, Sportradar CEO, added: “As the leading sports technology company, we are ideally positioned to deliver against ATP’s ambitious growth plans. This truly collaborative partnership will result, through the application of technologies, such as computer vision and AI, in the creation of engaging products and services as part of our ATP Service+ offering.
“This will allow us to effectively monetize the relationship, while delivering new ways for bettors and fans to experience the sport of tennis.”
Another highlight of the partnership is that Sportradar will supply all ATP Tour and ATP Challenger Tour events with Integrity Services for added security against betting-related match fixing and corruption.
