Cryptocurrency gambling site Stake joins the Brazilian trend as they become footballing team, Juventude’s kit sponsor.
Stake’s sponsorship of Juventude follows the launch of the Brazilian betting market after President Luiz Inácio ‘Lula’ da Silva signed off on the legislation in December.
Fábio Pizzamiglio, Juventude’s President, stated: “It is simply fantastic that we have the opportunity to witness the arrival of such a strong and globally recognised sponsor like Stake”.
Pizzamiglio described the agreement as a “great opportunity” and that the club is very motivated to ensure that together they can “reap rewards in the coming months”.
The Stake logo will be placed on the front of Juventud’s kits, a familiar sight for fans of the English Premier League (EPL) as the cryptocurrency gambling company also sponsors Everton.
Supporters of Chelsea may also recognise the company after they failed to reach an agreement with the club, which led to the club starting the 2023/24 season without a kit sponsor.
Stake has posted on its website about the sponsorship, detailing Juventude’s rich history in Brazilian football as well as commenting on the deal.
The company remarked: “As well as Serie A, Juventude will compete in the Campeonato Gaucho and Copa do Brasil, so there is much to look forward to.
“We will be working closely with the club to provide a new level of excitement for Juve’s fans. With once-in-a-lifetime experiences on offer and a presence at every match, we will strive to support the team and scale new heights together.”
Akhil Sarin, Stake’s Marketing Director, said: “We are delighted to establish this partnership with Juventude. Brazil is a key territory for our brand, and the partnership with a Serie A football club is a significant milestone in our strategic development.
“This partnership is not just about business; it’s about celebrating the spirit and resilience of this club. We look forward to witnessing Juventude’s success in this exciting phase in the top division.”