Manchester City has renewed its long-term partnership with gaming publisher EA Sports and has commemorated the new deal with a special video.
The special compilation intends to take fans on a nostalgic journey through several key activations between Manchester City and EA Sports featuring players such as Kevin De Bruyne, highlighting the club’s treble-winning season and several Premier League title victories.
Peter Laundy, SVP of Partnerships at City Football Group, commented: “We are extremely pleased to extend our partnership with EA SPORTS who have enabled us to expand our presence in the world of EA SPORTS FC and connect with a young demographic of new and existing fans, some of whom have chosen to follow Manchester City after engaging with us on the game.
“EA SPORTS have created a true legacy with FC and we are proud to have worked with them across multiple successful campaigns over the years that have authentically engaged our global audience in and off-the-pitch space.
“Together we have built a strong collaborative relationship and we are excited to see what the future holds for our partnership.”
EA SPORTS has also become a successful tool for new player announcements on these channels, seen most recently with Ilkay Gundogan predicting his FC 25 rating as part of his return to the club.
The new partnership also means that the Joie Stadium – home ground for Manchester City women’s team – has also been added to the upcoming FC 25 game.
Commenting on the renewal, James Taylor, Director of FC Partnerships said: “A 13-year partnership is an incredible milestone, and we are thrilled to extend this partnership further with Manchester City.
“Through the years we’ve been able to collaborate on some iconic footballing moments and having both men’s and women’s teams feature in FC, we’re able to bring fans worldwide closer to the players and club they love.”
