The World Snooker Tour (WST) has announced an expansive partnership with sportsbook OlyBet.
Following the agreement, OlyBet will serve as the official European betting partner of WST, as well as the official partner of its Masters event, set to be held in January at the Alexandra Palace in London.
Peter Wright, Chief Commercial Officer at WST, said: “It’s exciting to team up for the first time with OlyBet, an inventive brand which has some fantastic partnerships in sports including football and golf.”
Additionally, the deal sees WST’s Jack Lisowski become a brand ambassador for the betting company, appearing as the face of partnership on OlyBet’s channels and taking part in several content projects around the tour.
Talking about this brand ambassador opportunity, Wright said that Lisowski is known for his flamboyant style which will fit “perfectly with their content strategy.”
OlyBet, as mentioned above by Wright, has a history of sponsoring a range of sports organisations and events. Currently, the sportsbook has deals with the DP World Tour (golf), EuroLeague (basketball) and Real Betis (football), among others.
Corey Plummer, Chairman and CEO of OlyBet Group, commented: “Partnering with WST will bring the excitement, history, and personality of world-class snooker closer to OlyBet’s communities.
“OlyBet is known for grand activations, up close access and delivering memorable moments through sports. The WST captivates its traditional base and inspires a new generation of fans with the world’s best professionals and personalities. This will be an exciting partnership.”
As one of the oldest sports in the UK, snooker has a longstanding relationship with the gambling sector. In a recent deal, the WST announced a title agreement with Unibet to sponsor the British Open.
