Online sportsbook Sportsbet.io has clinched a two-year arrangement with the Brazilian Football Confederation (CFB), gaining sponsorship rights to the Copa do Brasil.
The deal represents another major international expansion of the sports betting operator, which already includes English Premier League clubs Arsenal and Southampton as well as EFL Championship team Watford as partners.
Furthermore, the firm acts as sponsor of the Rio de Janeiro-based Brasileiro Série A club Flamengo, and includes former Australian international cricket star Brett Lee as one of its brand ambassadors.
In addition to Sportsbet.io, the Copa do Brasil knockout tournament features a packed suite of global sponsorship partners, including Continental, Elo, Claro, Sil, Sicredi, Vonder, Quartzolit, Mag Seguros, Pitu and Snickers.
Intelbras, a Brazilian technology producer, will serve as the primary naming rights holder to the competition, which will be marketed as the Copa Intelbras do Brasil for 2021. Sao Paulo club Palmeiras are the current champions of the cup, which features 91 teams from all 36 Brazilian states.
As part of a wider sponsorship campaign, the CBF has also renewed its partnership with football streaming platform MyCujoo. The two initially struck an agreement in 2019, and under the terms of the renewal will continue to cooperate for the remainder of 2021.
MyCujoo will broadcast over 1,300 matches, including the CBF’s esports tournament, via its own platform as well as on the CBF website.
Other Brazilian football tournaments covered under the terms of the agreement include the Women’s Championship, the Copa do Brasil Under-20s competition and the Serie D fourth tier men’s division.