Callum Williams
Callum joined SBC in February 2022 with a deep passion for news and feature writing on sports. He has produced several pieces on Insider Sport centred around sports marketing, sponsorship, broadcast rights and more.
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Latest
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Fan Engagement
Time to read: min
Mastercard elevates Champions League sponsorship through 'Walk out With Messi' competition
February 15, 2023
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Horse Racing
Time to read: min
Mercedes F1 team enlists Nuvei as one of its sponsors
February 14, 2023
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Basketball
Time to read: min
Detroit Pistons to integrate AI chat features with new GameOn partnership
February 14, 2023
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Latest News
Time to read: min
Super Bowl commercials top $7M with no crypto ads this year
February 13, 2023
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Cricket
Time to read: min
12 County Cricket sides team up with NFT platform FanCraze
February 13, 2023
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Fan Engagement
Time to read: min
Lazio and Binance utilise NFTs to 'revolutionise the ticketing market'
July 28, 2022
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Latest News
Time to read: min
Ukraine Maccabiah Games team to be sponsored by AstroPay
July 22, 2022
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Football
Time to read: min
777 Partners complete takeover of Belgian club Standard Liege
March 14, 2022
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Media Rights
Time to read: min
Probellum promotions inks new broadcast deal with Discovery Sports
March 14, 2022