Bellator MMA is placing further emphasis on integrity within the betting market by partnering with sports betting tech data firm U.S Integrity.
The mixed martial arts promotion is adding U.S Integrity to its pre-existing policies to prioritise sports wagering on their competitions is fair and will tap into US Integrity’s technology to maintain that throughout the year.
“Integrity and legitimacy have always been of the utmost importance to the Bellator brand,” said Bellator President, Scott Coker.
“This partnership will help us keep these values intact. We’re pleased to be working with U.S. Integrity, whose commitment and proactive approach will play a pivotal role in ensuring integrity on Bellator events.”
U.S Integrity provides technology-driven sports wagering data which provides a high-level of protection against betting-related fraud and corruption.
The US firm will provide its monitoring services via its proprietary dashboard to Bellator and will conduct analysis across numerous sets of data to identify irregular contest-level, officiating and wagering platforms.
“U.S Integrity is proud to partner with Bellator and assist as wagering on their events continues to rapidly grow across the regulated sports betting market,” added Matthew Holt, U.S. Integrity CEO & Co-Founder.
“We are looking forward to working with the exceptional team at Bellator as they work to improve their integrity policies and procedures. All our partners are committed to the highest integrity standards, and they are no exception.
“These types of partnerships help ensure sports betting integrity and strengthen the unique and proprietary anomaly detection tools we have developed at U.S Integrity.”The partnership was in effect during BELLATOR 290 early February and will continue throughout the rest of the year.