La Liga is working alongside streaming giant Netflix to film and launch a documentary series covering the 2023/24 season.
The Spanish top-flight football league will grant viewers an inside look of many of La Liga’s teams next season, with the documentary already in its post-production stage and set to launch globally.
La Liga joins a host of sporting bodies to partner with Netflix to shine a light on its sport, hoping to emulate the success of Netflix’s ‘Formula One: Drive to Survive’ programme which garnered the race sport a significant increase in public exposure.
FIFA, the PGA Tour, the Tour de France, and Rugby Union Six Nations have all worked with Netflix on similar projects, with the Association of Tennis Professionals (ATP) and Women’s Tennis Association’s (WTA) recently launching their Netflix documentary titled ‘Break Point’.
Óscar Mayo, Executive Director of La Liga, stated that the Netflix documentary will allow the league to tell “more personal stories”, and become the first sports series in Spain to have a dedicated Netflix feature on the streaming platform.
Mayo continued: “For La Liga, to be the star of Netflix’s first sports series in Spain is a unique opportunity to take our football beyond the fans, to share with the world the excitement of the sport we love, and the chance for all our fans to see La Liga from a totally different angle.”
Partnering with Netflix suggests La Liga is focusing more than ever on establishing its brand outside of Spain to the rest of Europe and the world. The Spanish league partnered with Amazon and Mediapro to produce a docuseries titled ‘Six Dreams’, which ran from 2018 to 2020.
Netflix has previous ties to Spanish football, working with FC Barcelona on a day-to-day life programme designed to give fans a behind the scenes look at the daily operations of one of the biggest football clubs in the world.