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Kieran O'Connor
Kieran joined SBC in January 2024, after graduating from Emerson College, Boston in 2023 with a Masters degree in Journalism. Previously, Kieran has written for InBoston Magazine as well as several UK publications, such as The Sunday World, Female First and The Warrington Guardian.
Latest
A football sat upon money (Euros)
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Football
Time to read: min
Spanish Footballers Association signs integrity partnership with DGOJ 
January 24, 2024
Junior men's hurdles at Barcelona.
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Latest News
Time to read: min
World Athletics and Sony sponsorship introduces Hawk-Eye to track and field
January 24, 2024
Lionel Messi playing for Inter Miami.
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Football
Time to read: min
Lionel Messi stars in new film to promote partnership with Bitget
January 23, 2024
Rugby ball positioned in front of TV and rugby sticks.
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Latest News
Time to read: min
RLC announces 167 live games to be shown on SuperLeague+
January 23, 2024
TPV Cares and Barca Foundation holding up FC Barcelona kit to signify the new partnership.
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Europe
Time to read: min
FC Barcelona joins forces with PPDS to raise funds for vulnerable children
January 23, 2024
TATA IPL logo on phone screen
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Asia
Time to read: min
TATA Group renews IPL sponsorship with record-breaking deal
January 22, 2024
Backshot of a gamer celebrating.
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Esports
Time to read: min
BLAST Premier announces GG.BET as exclusive global betting partner
January 22, 2024
Two La Liga football players battling for the ball.
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Europe
Time to read: min
Telefónica re-purchases La Liga rights for €1.2bn
January 22, 2024
Drinks cooler with WOW HYDRATE and West Ham United branding.
BREAKING
Football
Time to read: min
West Ham United’s new hydration partnership includes a new Vice President
January 19, 2024
Vlad Kaltenieks, CEO, BoyleSports and Paul Dermody, CEO Horse Racing Ireland Racecourses
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Europe
Time to read: min
BoyleSports agrees new partnership showing ‘absolute commitment to Irish Racing’
January 19, 2024
Rugby ball branded with Guinness Six Nations
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Fan Engagement
Time to read: min
TikTok agrees new partnership with Six Nations Rugby with a focus on “online safety”
January 18, 2024
Four panel guests at SBC Webinar
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Features & Analysis
Time to read: min
“You have to be earning” - how to make your business an acquisition target  
January 18, 2024
Esports chair in front of computer
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Esports
Time to read: min
Monster Energy renews multi-year partnership with NSE
January 18, 2024
Horses jumping a hurdle at Newbury Racecourse
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Horse Racing
Time to read: min
OLBG unveiled as new partner of Newbury Racecourse Owners’ Club
January 17, 2024
Egypt winning the AFCON in 2019
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Africa
Time to read: min
Dean Akinjobi & George Harborne: AFCON continues to present opportunities for brands
January 16, 2024
Rugby posts
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Fan Engagement
Time to read: min
Rugby League Commercial & IMG announce new Super League Game
January 16, 2024
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