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Kieran O'Connor
Kieran joined SBC in January 2024, after graduating from Emerson College, Boston in 2023 with a Masters degree in Journalism. Previously, Kieran has written for InBoston Magazine as well as several UK publications, such as The Sunday World, Female First and The Warrington Guardian.
Latest
AFC Bournemouth and Asset Alliance Group holding up football kit to signify their new deal.
BREAKING
Football
Time to read: min
AFC Bournemouth signs partnership with Asset Alliance Group
February 5, 2024
Real Madrid first-team players posing in new sponsored kits.
BREAKING
Football
Time to read: min
Real Madrid secures first-ever kit sleeve sponsorship
February 5, 2024
Marcus Rashford taking a penalty.
BREAKING
Football
Time to read: min
Manchester United launches co-branded energy drink
February 5, 2024
Two pringles cans
BREAKING
Esports
Time to read: min
NSE stacks up its partnership roster with Pringles
February 2, 2024
Rugby player being tackled.
BREAKING
Latest News
Time to read: min
Saudi Arabia’s PIF explores Premiership Rugby investment
February 2, 2024
The esports report image.
BREAKING
Esports
Time to read: min
The esports report - GG.BET kicks off 2024 with Team Vitality extension
February 1, 2024
Tennis match being captured by camera.
BREAKING
Latest News
Time to read: min
Sky Sports announces first-ever dedicated tennis channel in UK & Ireland
February 1, 2024
Woods driving at PGA TOUR
BREAKING
Golf
Time to read: min
PGA TOUR Enterprises transforms players into equity holders
February 1, 2024
Person holding a phone with the Fanatics logo in front of the company's website.
BREAKING
Fan Engagement
Time to read: min
Fanatics drives international growth with three new appointments
January 31, 2024
Liverpool FC's stadium Anfield pictured at night time.
BREAKING
Football
Time to read: min
Jurgen Klopp’s last season set to be captured in new documentary
January 31, 2024
A range of sporting equipment on grass.
BREAKING
Integrity
Time to read: min
IBIA applauds tennis' progress in successful 2023 report
January 31, 2024
Horse racing in front of William Hill advertisement.
BREAKING
Horse Racing
Time to read: min
William Hill increases exposure in Irish racing with four new ambassadors
January 30, 2024
Gaming keyboard and headset on a desk.
BREAKING
Esports
Time to read: min
GG.BET extends Team Vitality partnership into 2024
January 30, 2024
Players in a line before playing in an international football game for Canada.
BREAKING
Football
Time to read: min
CSB strips Mediapro of broadcast rights 
January 30, 2024
PSG and CFI holding up a football shirt to signify their new deal.
BREAKING
Europe
Time to read: min
PSG announces trading partnership with CFI
January 29, 2024
Arsenal FC squad having a team photo before playing a match against Sporting Lisbon.
BREAKING
Football
Time to read: min
Arsenal signs multi-year partnership with MG Motors UK
January 26, 2024
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