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Kieran O'Connor
Kieran joined SBC in January 2024, after graduating from Emerson College, Boston in 2023 with a Masters degree in Journalism. Previously, Kieran has written for InBoston Magazine as well as several UK publications, such as The Sunday World, Female First and The Warrington Guardian.
Latest
Four panel guests at SBC Webinar
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Features & Analysis
Time to read: min
“You have to be earning” - how to make your business an acquisition target  
January 18, 2024
Esports chair in front of computer
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Esports
Time to read: min
Monster Energy renews multi-year partnership with NSE
January 18, 2024
Horses jumping a hurdle at Newbury Racecourse
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Horse Racing
Time to read: min
OLBG unveiled as new partner of Newbury Racecourse Owners’ Club
January 17, 2024
Egypt winning the AFCON in 2019
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Africa
Time to read: min
Dean Akinjobi & George Harborne: AFCON continues to present opportunities for brands
January 16, 2024
Rugby posts
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Fan Engagement
Time to read: min
Rugby League Commercial & IMG announce new Super League Game
January 16, 2024
Bayern Munich and Bitpanda employees holding up football shirt
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Europe
Time to read: min
Bayern Munich announces multi-year partnership with Bitpanda
January 15, 2024
Holding No Malaria FC shirt
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Africa
Time to read: min
RBM Partnership announces plans to engage with stakeholders at AFCON
January 12, 2024
NHL Logo on flag
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Latest News
Time to read: min
NHL announces Tylenol as new partner with plans to “engage fans in Canada”
January 12, 2024
Adidas sponsored football
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Asia
Time to read: min
Adidas set to replace Nike as Saudi ball sponsor mid-season
January 11, 2024
FA Cup sign
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Football
Time to read: min
Arsenal vs Liverpool game breaks FA Cup viewership record
January 11, 2024
John Stones playing for England's football team.
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Golf
Time to read: min
Top athletes invest in TGL amid APEX’s acquisition
January 11, 2024
Horse being led out at Ascot
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Horse Racing
Time to read: min
BetMGM unveiled as new title sponsor for Ascot raceday
January 11, 2024
Luis Figo holding LeBull shirt as brand ambassador.
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Europe
Time to read: min
LeBull Portugal announce Luis Figo as newest brand ambassador
January 10, 2024
Feyenoord badge
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Europe
Time to read: min
Feyenoord partners with Endeavor Streaming to create ‘Feyenoord ONE’
January 10, 2024
Tiger Woods hitting golf ball
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Golf
Time to read: min
Tiger Woods and Nike end partnership after 27 years
January 10, 2024
Women playing ice hockey
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Fan Engagement
Time to read: min
PWHL announces record attendance amid recent sponsorship deals 
January 9, 2024
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