Manchester United has announced a partnership with the ‘Madchester’ band Stone Roses and Adidas to create a new clothing collection.
The three organisations have worked together to create the collection for fans of the English Premier League club, tying in football, fashion and music from the iconic ‘Madchester’ era.
Fans have the choice of a lifestyle component, which includes a black tracksuit, black shorts, long-sleeve t-shirt, scarf, and the quintessential bucket hat – all featuring the adapted United badge and the iconic Stone Roses lemons.
As well as the on-pitch representation, which includes a pre-match jersey and reversible anthem jacket. This part of the collection will be debuted by the team’s players at Old Trafford on 11 January, ahead of its league match against Aston Villa.
James Holroyd, Chief Commercial Development Officer at Manchester United, commented: “This collection recognises our joint histories in a way that connects with both older fans and the new generation of supporters.”
It has been a busy period of collaborations for the Premier League team, which launched a co-branded energy drink in partnership with its official sports hydration partner WOW Hydrate.
Before every Manchester United home match the club plays ‘This is the one’ by the Stone Roses, with former player Gary Neville having selected the music in the early 2000s. Since then, it has become a ritual to play the song as the players walk onto the pitch.
To mark the launch, current players from both the men’s and women’s teams participated in a photo shoot, as well as a short film, ‘Roses are Red’, which features players, legends, and fans showcasing the collection and highlighting what the anthem means to them, with appearances from Gary Neville, Wes Brown, and Liam Fray.
Inigo Turner, Design Director at Adidas, stated: “The Stone Roses’ music is the soundtrack for fans who remember the famous class of ’92. This collection celebrates the beautiful fusion of football and musical culture that both the team and the band represented.”
