Rachael Kennedy
Rachael joined SBC Media as Editor of Insider Sport in April 2025 after a three year stint as Head of Content at Contentive.
There she was the Editor of Accountancy Age, The CFO, Global Treasurer and bobsguide. She began her career at Central Banking, rising to the role of Associate editor in 2020.
Rachael has a first class BA Classics from the University of Nottingham. She has a keen interest in women's sports, athletics, F1 and emerging sports. She is also the Editor of SBC’s Payment Expert publication.
Latest
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Fan Engagement
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Home nations lodge sole bid to bring Women’s World Cup 2035 to UK
December 1, 2025
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Broadcasting
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Arsenal signs Paramount+ in global content tie-up as streamer steps up football push
November 28, 2025
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Latest News
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Aston Martin hands team principal role to Adrian Newey
November 28, 2025
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Latest News
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UK horseracing wins key tax reprieve
November 27, 2025
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Football
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Partnership Playbook: PayPal, Zilch, AWS and more
November 26, 2025
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Fan Engagement
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Britain is losing the race for F1's future
November 25, 2025
08:27
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Cricket
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The 2025 Ashes: A tale of two shirts
November 24, 2025
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Football
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Premier League rips up PSR playbook as clubs back new financial framework
November 21, 2025
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Fan Engagement
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Sideline Moves: David Beckham joins Bank of America
November 21, 2025
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Latest News
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Partnership Playbook: Coca-Cola, Toyota, BetMGM, PayPal, and more
November 19, 2025
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Advertisement
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Spurs training kit and UK racing rights repurposed to spotlight Safer Gambling Week
November 18, 2025
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Data
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FIFA steps up online abuse fight with ticket bans and police referrals
November 17, 2025
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Fan Engagement
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Halo or hollow? Sky’s TikTok for women’s sport rings false
November 14, 2025
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Agencies
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Goldman Sachs backs Excel Sports Management in agency growth push
November 13, 2025
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Features & Analysis
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Partnership playbook: Globant, hummel, GSK and more
November 12, 2025
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Data
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Ultra-wealthy families turn sport into a core asset class, report finds
November 11, 2025