Betting on Sports America hits major leagues with sporting delegates

Teams from all of the major professional sports leagues across the US are flocking to Betting on Sports America, the biggest dedicated sports betting...

The NBA elevates retail presence in China

The National Basketball Association (NBA) is continuing to grow its presence in Asia, partnering with Topsports, for the opening of the largest NBA Store in China...

NBA heads to Paris as London game axed next season

The National Basketball Association (NBA) and beIN SPORTS (beIN), the official broadcast partner of the league in France, has announced that the Charlotte Hornets...

WATCH: Using March Madness to capture the imagination of the US

In a recent interview with SBC, Benjie Cherniak of Don Best Sports emphasised that college sports is "embedded in the US culture". Speaking at last...

ESPN strengthens college sports commitment

ESPN and the American Athletic Conference has reached a 12-year extension for the conference’s global media rights, strengthening its extensive existing presence on ESPN’s...

NBA Digital embarks upon social growth with Facebook Watch

NBA Digital, jointly-managed by the NBA and Turner Sports, has confirmed its social expansion with the NBA, WNBA, NBA G League and NBA 2K...

NBA unveils plans for African expansion

The National Basketball Association (NBA) and the International Basketball Federation (FIBA) confirmed plans for the  launch of the Basketball Africa League (BAL), a new...

Is Basketball Champions League Europe’s fastest growing competition?

The Basketball Champions League was created in 2016 and after a first very successful season, the competition has reaffirming once more its impressive digital...

Lega Basket Serie A announces StarCasinò as its new official gaming...

Bettson Group’s Italian branch, StarCasinò, is set to become the official gaming partner for Lega Basket Serie A as part of a sponsorship deal...

Stephen Curry announced as new Rakuten US Brand Ambassador

Three-time National Basketball Association (NBA) champion Stephen Curry has been signed by Rakuten as a brand ambassador as part of a multi-year contract. Curry will...