Beko negotiates cut-price Barcelona sponsorship extension

FC Barcelona has extended its deal with white goods brand Beko for another year, according to Spanish news outlet 2Playbook. The Turkish consumer electronics brand’s...

Real Madrid enhances regional fan engagement with REPX deal

La Liga giant Real Madrid has enhanced its fan engagement offering in the Latin America and Caribbean region via an agreement with private equity...

LaLigaTV makes Amazon debut through Prime Video Channels service

Amazon Prime has agreed a deal with LaLigaTV in the UK to show all remaining games from the top tier 2020/21 season through a...

Atlético Madrid and AS Roma enhance Asian market status via AYX...

LaLiga’s Atlético Madrid and Serie A’s AS Roma’s presence in the Asian sports market has been enhanced via an agreement with betting operator AYX. The...

Real Betis grows JBO sports betting partnership

La Liga club Real Betis Balompié has extended its partnership with Just Bet Online (JBO) as part of the Asian sportsbook operator’s wider branding...

Atlético Madrid enlists Sportfive to tackle new markets

La Liga club Atlético de Madrid has appointed the Sportfive agency to boost its presence in the Chinese and North American markets. The firm will...

La Liga makes second tier SmartBank free to air in UK...

The La Liga SmartBank can now be streamed for free in the UK and Ireland via the LiveScore app, after the global sports results...

DAZN and Movistar team up for enhanced motorsport offering in Spain

Digital media firm DAZN has agreed to sublicense the rights to the MotoGP racing series to Telefónica-owned Movistar+ for the 2021 season. DAZN's over-the-top (OTT)...

Real Madrid inks betting agreement with Fonbet

Real Madrid has penned a ‘royal’ agreement with Russian bookmaker Fonbet that runs through the 2022/23 campaign. The sponsorship will involve an array of ‘unique...

FIFA rebuffs Atlético Madrid’s appeal against Trippier ban

Atlético Madrid’s appeal against a ban on Kieran Trippier has been rejected by FIFA. At the beginning of the year, the FA announced that Trippier’s...