Facebook set as social media supplier of Rugby World Cup

Facebook has become the first official social media services supplier of the Rugby World Cup France 2023. The platform is supporting the tournament’s mission of...

Everton FC launches Socios.com Fan Token

Premier League club Everton FC has teamed with blockchain providers for the sports and entertainment industry Chiliz to launch an $EFC Fan Token on...

Seven Network cooperates with Twitter for Tokyo 2020 Olympics coverage

The Seven Network has partnered with social media platform Twitter ahead of the Tokyo 2020 Olympic Games to bolster the Australian commercial channels’ coverage...

TikTok and Aston Martin elevate Formula One fan engagement

Aston Martin’s Formula One team has partnered with TikTok, in a deal which will see the video-sharing platform become an official creator partner of...

NBA’s Boston Celtics form Socios.com partnership

National Basketball Association (NBA) team the Boston Celtics have partnered with blockchain provider Socios.com. As part of the collaboration, Socios.com will have a digital presence...

NBA turns up Tencent Music Entertainment collaboration

The National Basketball Association (NBA) has teamed with Chinese music streaming service Tencent Music Entertainment (TME). As part of the partnership, TME’s QQ Music platform,...

TikTok finalises Wrexham AFC shirt sponsorship

Social media platform TikTok has inked a shirt sponsorship agreement with National League football club Wrexham AFC. The sponsorship, which will see TikTok’s logo appear...

Footballco hires Sarah Thorpe as Sales and Partnerships SVP

Football content and media company Footballco has appointed the former Managing Director for EMEA at the New York Times, Sarah Thorpe, as the firm’s...

MLB expands multimedia capabilities with Audacy

Major League Baseball (MLB) has formed a partnership with Audacy, designating the multiplatform audio company the league’s official digital audio and podcast partner. As part...

Betsul signs on as Sport Club Internacional sponsor

Brazilian football club Sport Club Internacional has partnered with South American sports betting platform, Betsul. Under the terms of the agreement, the Betsul brand will...