RL Commercial and IMG re-launch improved ‘Our League’ app
Rugby League Commercial and IMG have re-launched Our League, Rugby League’s official fan app, in partnership with Urban Zoo.Following the update, supporters are able...
Manchester United opens new academy for aspiring creators
Manchester United has launched a new initiative called “Creators’ Academy” to further boost the success it has gained by working with creators over the...
Goalden View: Ranking footballers by fame and not performance
In today’s digital age, the quest for popularity has extended far beyond social media influencers, with athletes and sports organisations now battling for recognition...
Middlesbrough Foundation celebrated with Kindred’s shirt gesture
Middlesbrough Foundation will feature as the club’s front-of-shirt sponsor this weekend, following a sponsorship donation by Kindred, Middlesbrough's principal partner. Following the gesture by Kindred,...
Borussia Dortmund unlocks AI-powered content in new deal
Borussia Dortmund has announced a multi-year partnership with AI-driven content platform WSC Sports to boost fan engagement.Under the agreement, the Bundesliga club gains access...
Emma Hayes supports McDonald’s bursaries for football coaches
McDonald’s and Kick It Out have teamed up with English football manager Emma Hayes OBE to award 100 bursaries to aspiring football coaches nationwide.Under...
TikTok to amplify SPL’s global presence with exclusive hub
The Saudi Pro League (SPL) has named TikTok its digital partner for the 2024/25 season in an effort to boost its global visibility.Under the...
Australian Government injects investment into Pacific football
The Australian Government has renewed its partnership with Football Australia to support the development of elite football throughout the Pacific.A key aspect of the...
‘There’s an ecosystem at play’ – Understanding Canada’s sports betting marketing...
Perhaps the ultimate way for companies to engage consumers, advertising is vital for firms of all shapes, sizes, and business types to promote products....
Daniel Dubois signs with NVA SEG ahead of ‘crucial’ fight
British heavyweight Daniel Dubois has appointed agency NVA Sports and Entertainment Group (NVA SEG) to manage his commercial profile.Dubois has chosen NVA SEG ahead...