FIBA targets Twitch content creators in multi-year collaboration

The International Basketball Federation (FIBA) has linked up with Twitch as part of a new multi-year collaboration, launching later in spring this year. The Amazon-owned...

Southampton FC launches official app via Realife Tech

Experience automation platform Realife Tech has formed a partnership with Southampton FC to launch the new Saints Official mobile application. The app will connect the...

BGC code of conduct targets football social media gambling promotions

The Betting and Gaming Council (BGC) has laid out its new rules aimed at football clubs promoting gambling offers and operator websites through official...

Discovery and Snapchat unite for Olympic Games content collaboration

Media company Discovery has expanded its Olympic Games content and advertising agreement with Snap Inc, the parent company of Snapchat, in select European territories. The...

AC Milan unveils ‘state-of-the-art’ in-house production hub

AC Milan has launched its own in-house media hub to centralise the creation, production and distribution of all of the Serie A club’s audiovisual...

BetMGM names NFL icon Barry Sanders as brand ambassador

National Football League (NFL) Hall of Famer, Barry Sanders, has joined BetMGM as the online gaming and sports betting platform’s celebrity brand ambassador. As a...

Extreme E joins Chinese social networking app Douyin

Extreme E has signed up to Chinese sports content and short-form video sharing application Douyin. The electric off-road racing series has joined ByteDance-owned social networking...

SBC Digital – India: How is influencer marketing growing the Indian...

The Indian Premier League (IPL) is intrinsically linked to the entertainment industry, with a handful of movie actors taking on ambassador roles and starting...

McGregor dominates social rankings despite first career KO

Conor McGregor’s return from retirement at UFC 257 at the weekend garnered 22.7 million engagements, according to new statistics released by Nielsen Sports. Although the...

Legendary NBA coach pens BetRivers content deal

Former National Basketball Association (NBA) coach George Karl has been named as the new brand ambassador and spokesperson for the online casino and sports...