NBA turns up Tencent Music Entertainment collaboration

The National Basketball Association (NBA) has teamed with Chinese music streaming service Tencent Music Entertainment (TME). As part of the partnership, TME’s QQ Music platform,...

TikTok finalises Wrexham AFC shirt sponsorship

Social media platform TikTok has inked a shirt sponsorship agreement with National League football club Wrexham AFC. The sponsorship, which will see TikTok’s logo appear...

Footballco hires Sarah Thorpe as Sales and Partnerships SVP

Football content and media company Footballco has appointed the former Managing Director for EMEA at the New York Times, Sarah Thorpe, as the firm’s...

MLB expands multimedia capabilities with Audacy

Major League Baseball (MLB) has formed a partnership with Audacy, designating the multiplatform audio company the league’s official digital audio and podcast partner. As part...

Betsul signs on as Sport Club Internacional sponsor

Brazilian football club Sport Club Internacional has partnered with South American sports betting platform, Betsul. Under the terms of the agreement, the Betsul brand will...

The Action Network inks NHL content collaboration

The Action Network has inked a content-based partnership with the National Hockey League (NHL). As part of the collaboration, the sports media company will provide...

OneFootball hits record levels of Euro 2020 brand activation

Brands have reached record levels of content, representing a 300% increase in brand activity on the OneFootball platform during the 2020 UEFA European Championships. Compared...

Action Network finalises multi-platform MLB tie-up

Sports media company The Action Network has linked up with Major League Baseball (MLB) in a new multi-platform content partnership. As part of the collaboration,...

BoyleSports signs Natalie Sawyer ahead of Euro 2020

Sports presenter Natalie Sawyer has joined Irish bookmaker BoyleSports as a brand ambassador ahead of this summer’s 2020 UEFA European Championships. In her new role,...

Horizm: 2021 presents ‘biggest revenue opportunity’ for sports clubs

The top sports leagues stand to accumulate $1.3 billion in revenue from online inventory across Facebook, Instagram and Twitter in 2021, with the Premier League...