How Manchester City swiped right into a new market

In April 2018, Manchester City and Tinder announced what could be considered an groundbreaking partnership in the Premier League marketing sector. As the online world...

ITTF extends partnership with 12Bet

The ITTF (International Table Tennis Federation) has strengthened its partnership with 12BET, with the brand becoming its official international betting partner for the biggest...

Yahoo Sports partners with New York Mets for deeper mobile engagement

The New York Mets are seeking to deepen mobile social engagement, unveiling Queens Baseball Club, a new and unprecedented membership platform for Mets’ fans...

NBA Digital embarks upon social growth with Facebook Watch

NBA Digital, jointly-managed by the NBA and Turner Sports, has confirmed its social expansion with the NBA, WNBA, NBA G League and NBA 2K...

UEFA enriches Champions League content for the Chinese market

UEFA is seeking to enrich Champions League content for the Chinese market with the launch of a new service on WeChat – the Chinese...

ESL extends its sponsorship deals with both Betway and Facebook

ESLGaming, an event organiser and production company, has extended its partnership with Betway which will see the online bookmaker continue as the exclusive sponsor...

PA Sport unveils new fan engagement plugin

‘Bet Engage’ has launched to enhance the customer engagement of gambling operators and sports betting partners, providing predictions and insights for sites and social...