TikTok to amplify SPL’s global presence with exclusive hub
The Saudi Pro League (SPL) has named TikTok its digital partner for the 2024/25 season in an effort to boost its global visibility.Under the...
Australian Government injects investment into Pacific football
The Australian Government has renewed its partnership with Football Australia to support the development of elite football throughout the Pacific.A key aspect of the...
‘There’s an ecosystem at play’ – Understanding Canada’s sports betting marketing...
Perhaps the ultimate way for companies to engage consumers, advertising is vital for firms of all shapes, sizes, and business types to promote products....
Daniel Dubois signs with NVA SEG ahead of ‘crucial’ fight
British heavyweight Daniel Dubois has appointed agency NVA Sports and Entertainment Group (NVA SEG) to manage his commercial profile.Dubois has chosen NVA SEG ahead...
RFL ‘elevates’ women’s rugby with two new social channels
The Rugby Football League (RFL) has launched two new social channels dedicated to the Women’s game in consultation with Rugby League’s strategic partner IMG.The...
DraftKings brings PGA Tour’s best into the metaverse
PGA Tour and DraftKings have shook hands on a deal that will see some of the world’s best golfers added as collectibles to the...
Sky Bet and EFL to maintain a ‘core focus’ on responsibility
The English Football League (EFL) has outlined that is partnership with Sky Bet will continue to focus heavily on gambling responsibility, according to Steve...
FIFA Women and Xero to aid small businesses via new partnership
Small business management platform, Xero, has been named as a FIFA Women’s football partner under FIFA’s new commercial partnership structure that will come into...
Facebook set as social media supplier of Rugby World Cup
Facebook has become the first official social media services supplier of the Rugby World Cup France 2023.The platform is supporting the tournament’s mission of...
Everton FC launches Socios.com Fan Token
Premier League club Everton FC has teamed with blockchain providers for the sports and entertainment industry Chiliz to launch an $EFC Fan Token on...