Bayern Munich elevates fan engagement with TikTok entry

FC Bayern Munich has become the latest European football club seeking to elevate its fan engagement by joining the video-focused social network TikTok. The entry...

Santos tunes into Spotify partnership

Campeonato Brasileiro Série A side, Santos is the latest side seeking to heighten its fan engagement through music streaming platform, Spotify. As part of the...

Vanarama’s Daryl West on driving the National League’s FIFA 20 campaign

Vanarama is spearheading a campaign, which has already received the backing of a number of clubs and the former FA Chairman David Bernstein, to get...

Fox Sports unites with Facebook to elevate Copa Libertadores coverage

Fox Sports has united with Facebook to unveil a one-year partnership that will allow both platforms to elevate the amount of South American football...

The UFC deepens fan engagement with Toutiao

The UFC has partnered with Toutiao, Chinese content discovery platform, aiming to enhance fan engagement in the country with a new touchpoint to access...

How Manchester City swiped right into a new market

In April 2018, Manchester City and Tinder announced what could be considered an groundbreaking partnership in the Premier League marketing sector. As the online world...

ITTF extends partnership with 12Bet

The ITTF (International Table Tennis Federation) has strengthened its partnership with 12BET, with the brand becoming its official international betting partner for the biggest...

Yahoo Sports partners with New York Mets for deeper mobile engagement

The New York Mets are seeking to deepen mobile social engagement, unveiling Queens Baseball Club, a new and unprecedented membership platform for Mets’ fans...

NBA Digital embarks upon social growth with Facebook Watch

NBA Digital, jointly-managed by the NBA and Turner Sports, has confirmed its social expansion with the NBA, WNBA, NBA G League and NBA 2K...

UEFA enriches Champions League content for the Chinese market

UEFA is seeking to enrich Champions League content for the Chinese market with the launch of a new service on WeChat – the Chinese...