Juventus signs decade long partnership with Allianz

Juventus has extended its partnership with Allianz in a 10 year deal worth just over £85 million (€103.1 million). According to a statement issued by...

Italian channel Rai to air ATP Finals in 2021

Italian public broadcaster Rai has secured free-to-air broadcast rights for the ATP Finals, one of the biggest tennis tournaments in the world, from 2021...

F1’s Alfa Romeo completes rebrand following PKN Orlen deal

The Alfa Romeo Racing team of the Formula One (F1) motorsport series has announced a co-title sponsorship agreement has been reached with Polish petroleum...

Sky Italia extends ATP Tour partnership

Sky Italia has announced a three-year extension to its ATP Tour rights deal, taking the partnership between both organisations until at least 2023. With the...

Coca-Cola takes over as Supercoppa title sponsor

Coca-Cola has become the title sponsor of the Supercoppa Italiana following the purchasing of the competitions naming rights from the Serie A. The deal is...

Juventus links with Astralis to enter the esports world

A partnership has been signed between Juventus and Danish organisation the Astralis Group which will see the creation of the Italian club’s first Pro...

Serie A clubs delay decision on Mediapro deal

The potential launch of Serie A’s dedicated channel has been postponed until at least 16 December, according to reports. A decisive vote on the proposals...

Juventus deepens Asian presence with Linglong Tire extension

Juventus has extended its partnership with Chinese-based Linglong Tire for a further three years.  The partnership was initially formed on the 1st February 2018, the...

Italian football’s Old Lady nets new partnership with Coca-Cola

Italian champions Juventus confirms new partnership with Coca-Cola. The deal will see the soft drink brand become an official partner of Juventus on Italian territory. Giorgio Ricci,...

Juve rework Jeep sponsorship to net additional €25m per season

Juventus has announced its sponsorship deal with Jeep has been reworked, with the Fiat Chrysler Automobiles (FCA) owned car brand now paying the club...