Juventus announces Bitget as club’s first sleeve partner

Juventus FC has signed an agreement which titles Bitget as its official sleeve partner - the first in the history of the club. As of...

United Rugby Championship secures free-to-air Italian coverage

The United Rugby Championship (URC) will be broadcast free-to-air across Italy, as a result of an agreement signed with the Italian Rugby Federation (FIR)...

Juventus and Parimatch reiterate partnership commitment

Juventus and international sports betting and gaming technology company Parimatch have confirmed their continued commitment to the ongoing partnership. The operator has announced its intention...

EA Sports to bring ‘unique characteristics of football’ with Seria A

EA Sports has announced its new partnership with Lega Serie A, beginning with the FIFA 22 title, which includes 14 exclusively licensed teams. In line...

Eleven Sports heightens basketball content in Italy

Eleven Sports has joined the Euroleague Basketball family in becoming the OTT platform broadcaster for its competitions in Italy, consisting of coverage for the...

ACF Fiorentina enters NFT space in partnership with GENUINO

ACF Fiorentina has become the latest football club to launch a range of Non-Fungible Tokens (NFTs), releasing the products to celebrate the 95th anniversary...

DAZN responds to Serie A streaming quality complaints

Domestic Serie A rights holder DAZN has responded to concerts regarding the quality of its streaming of the Italian top-flight. The international subscription-based sports streaming...

Amazon secures Napoli sleeve sponsorship

US consumer company Amazon has become the sleeve sponsor of Serie A club Napoli, building on a prior agreement which saw the firm serve...

Serie A strengthens links with Crypto.com

Lega Serie A has named Crypto.com the first innovation and technology partner of Italian football, building on the cryptocurrency platform’s pre-existing partnership with the...

Ronaldo partners with LiveScore for ‘More Than A Score’ campaign

Sports media firm and sports update provider LiveScore has recruited Cristiano Ronaldo as part of its ‘More Than a Score’ advertising campaign. The campaign marks...