Man City links Bologna to Manchester with C.P. Company deal
Manchester City has announced a new multi-year partnership with C.P. Company, making the Italian fashion brand the club’s official style fashionwear partner.Under the agreement,...
Napoli extends Coca-Cola partnership to training kits
Coca-Cola has added another major partner to its global sports sponsorship portfolio via a deal with three time Italian Serie A champions SSC Napoli.The...
Inter Milan signs ‘historic agreement’ with bookmaker’s infotainment brand
Betsson has significantly bolstered visibility in Italy via a partnership between its infotainment brand and one of the biggest names in the country’s football...
Deloitte figures show extent of European football’s 2022 revenue recovery
The Premier League continues to lead the way as Europe’s most valuable football tournament, although the ‘Big Five’ leagues have experienced solid commercial growth...
Juventus ‘evolves’ its merchandise offering with Fanatics
Juventus has selected Fanatics, a digital sports platform, to manage all aspects of the Italian club’s merchandise offering across the globe.Under the partnership, Fanatics...
AC Milan steps into crypto gambling with TG.Casino
AC Milan has announced TG.Casino, a Telegram-based crypto casino, as the official regional igaming partner of the Rossoneri in Europe.As part of the agreement,...
Serie A selects Minute Media for NA expansion
Serie A Calcio has named Minute Media as its official content partner to increase digital engagement in North America.The agreement aims to leverage Minute...
DAZN nets LaLiga Italy and Portugal renewal and raises UK fees
DAZN has secured an extension to its media rights deals with LaLiga in Portugal and Italy whilst also increasing its subscription fee for British...
Betsson partners with Tornio FC in latest Italy infotainment deal
The sports marketing landscape in Italy remains tough for operators, but firms such as Betsson Group are finding means of brand exposure via infotainment...
ITV brings Serie A football to free-to-air viewers
ITV has announced that it will be showing live Serie A football matches free-to-air from this weekend until the end of the season.Each week,...