AC Milan products made available on eBay.it store

AC Milan has confirmed a partnership with eBay, which sees the American multinational e-commerce company become the official marketplace of the Rossoneri. The deal sees...

AC Milan undergoes €1.2 bn RedBird Capital takeover

The owners of the New York Yankees have partnered with RedBird Capital to complete    the €1.2bn takeover of AC Milan. The US investment firm...

Juventus extends ‘undoubtedly successful’ Bitget sleeve sponsorship

Juventus FC has strengthened its relations with crypto exchange platform, Bitget, which will continue as the club’s official sleeve partner for the 2022/23 season. The...

PlanetPay365 expands Serie A presence with Torino FC

Torino Football Club has announced PlanetPay365 as the club’s official value-added services partner for the next two seasons.  The collaboration will make its debut this...

Inter Milan becomes first Italian club to launch Recast channel

Inter Milan has launched its own Recast channel, becoming the only Italian club and one of the first in Europe to feature on the...

Michele Ciccarese, Serie A: The Italian top-flight’s role in digital evolution

The involvement of sports organisations in the Web2 to Web3 journey is becoming stronger week-by-week, as teams, leagues and associations look to take advantage...

Juventus makes FIFA return in ‘new generation’ EA partnership

Juventus FC has partnered with EA as the Italian top-flight football club returns to the EA Sports football video game series beginning in EA...

Soccer Champions Tour 2022 to broadcast on DAZN

DAZN Group has announced a deal to secure rights to stream the upcoming Soccer Champions Tour 2022 in Japan, Italy and Canada, taking place...

Serie A further embraces digital engagement as Sorare partnership signed

Italy’s Serie A has become the latest professional sports league to partner with blockchain-based fantasy sports platform Sorare. The multi-year deal will facilitate the development...

Eleven Italy expands basketball coverage with LBA Serie A addition

Eleven Italy has made another addition to its portfolio of sporting coverage, securing the international rights to the LBA Serie A tournament.  The Italian facing...