Eleven Italy expands basketball coverage with LBA Serie A addition

Eleven Italy has made another addition to its portfolio of sporting coverage, securing the international rights to the LBA Serie A tournament.  The Italian facing...

OneFootball signs digital collectibles partnership with Serie A

OneFootball has expanded the scope of its international football coverage and distribution, signing an agreement with Italy’s Serie A centred around digital collectibles.  By becoming...

AC Milan eyes up fashion partnership with Hally & Son

AC Milan has announced a partnership with Hally & Son which sees the eyewear brand become the official fashion eyewear partner of the Rossoneri...

Coca-Cola ‘feels at home’ in SSC Napoli partnership

SSC Napoli has formed a partnership with Coca-Cola, as the agreement was announced by Tommaso Bianchini, Chief International Development Officer of the team. The deal...

Yamaha and Monster extend title sponsorship ahead of Gran Premi de...

Yamaha has announced a multi-year extension of its partnership with Monster Energy which will remain the title sponsor of the Yamaha Factory Racing MotoGP...

AC Milan finalises definitive €1.2 billion RedBird takeover

RedBird Capital Partners has entered into a definitive agreement with Elliott Advisors UK Limited to acquire the newly crowned Champions of Serie A, AC...

AC Milan ‘moves closer to fanbase’ with Betsson partnership

AC Milan and Betsson have formed an agreement which sees the online gambling company become the club’s official regional partner for LatAm. The 2021/22 Serie...

Cazoo forms first Italian football collaboration with Bologna FC

Bologna FC 1909 has signed a multi-year deal with Cazoo, which will see the online second-hand car dealership become the main partner and new...

Italian gambling authorities shut down three esports venues

The Italian Agency of Custom and Monopolies (ADM) has shut down three ‘digital entertainment venues’ used for esports in Northern Italy.  Responsible for overseeing gambling...

AC Milan vs Fiorentina became first ever match aired in the...

AC Milan’s 1-0 win over Fiorentina in Serie A at the weekend was the first football match ever broadcast on the metaverse. The stream, exclusively...