Serie A clubs delay decision on Mediapro deal

The potential launch of Serie A’s dedicated channel has been postponed until at least 16 December, according to reports. A decisive vote on the proposals...

Juventus deepens Asian presence with Linglong Tire extension

Juventus has extended its partnership with Chinese-based Linglong Tire for a further three years.  The partnership was initially formed on the 1st February 2018, the...

Italian football’s Old Lady nets new partnership with Coca-Cola

Italian champions Juventus confirms new partnership with Coca-Cola. The deal will see the soft drink brand become an official partner of Juventus on Italian territory. Giorgio Ricci,...

Juve rework Jeep sponsorship to net additional €25m per season

Juventus has announced its sponsorship deal with Jeep has been reworked, with the Fiat Chrysler Automobiles (FCA) owned car brand now paying the club...

Rai strengthens relationship with Italian Football Federation

Italy’s public service broadcaster Rai has strengthened its relationship with the Italian Football Federation (FIGC), extending its partnership with the governing body until the...

Juventus toasts three-year Budweiser partnership

Juventus, the champions of Serie A, has announced an official partnership between the club and Budweiser which will see the brand become Juve’s official...

Bologna breaks into the Asian betting market

Bologna Football Club of the Italian Serie A has announced a new sponsorship deal with JBO which will see the firm become the club’s...

Inter Milan reportedly drives toward €100m sponsorship deal

Chinese daily Titan Sports has reported that Italian giants Inter Milan look set to earn €100m after agreeing a new sponsorship deal with Hengda...

Roma completes African first with Nigeria Football Federation

Serie A outfit AS Roma has unveiled the Nigeria Football Federation (NFF) as its first African partner. Under the initial deal, which is set to...

Juventus unveils new partnership with 10bet

Juventus has announced online sportsbook, 10bet as the club's official ‘Gaming & Betting Partner’. The three year partnership acts as a strong element of 10bet's European strategy,...