Hockey Canada extends TSN and RDS deals

Hockey Canada, the national governing body for ice hockey, has announced a long term extension to its domestic broadcast deal with pay-TV networks TSN...

SNP putt hole-in-one with DeChambeau partnership

Five Time PGA Tour winner Bryson DeChambeau is set to become a brand ambassador for SNP after the software and consultation company announced a...

XFL unveils Genius integrity protection

The XFL has announced a multi-year partnership with Genius Sports to launch a comprehensive integrity program with the aim of protecting itself against the...

DraftKings nets MSG, NY Knicks and Rangers sports betting partnership

A marketing partnership has been announced which sees DraftKings become the exclusive official sports betting and daily fantasy sports partner of the New York Knicks, the...

Endeavour acquires major stake in NFL hospitality group

Global entertainment giant Endeavor has announced the acquisition of a majority equity ownership in On Location Experiences, the hospitality and travel business organisation part-owned...

Sentry seals ten year PGA Tournament of Champions sponsorship

The PGA Tour has announced a contract extension has been struck with business insurance organisation Sentry, the title sponsor of the Tour’s Tournament of...

New Hampshire becomes latest state to go live with online sports...

Concluding a year that has seen the exponential growth of sports betting in the US, New Hampshire has become the latest state to go...

ESPN continues broadcasting deal with PFL

The upcoming Professional Fighters League (PFL) Championship, which takes place on New Year’s Eve, will be broadcast live and exclusively on ESPN2 and ESPN Deportes. Taking...

NFL Alumni looks to make history with ESTV partnership

Dedicated esports channel ESTV has announced the signing of a broadcast agreement with NFL Alumni to become the organisation's exclusive broadcast media partner.  The deal,...

The NHL toasts Anheuser-Busch extension

The National Hockey League (NHL) has unveiled a multiyear partnership with Anheuser-Busch, that sees Bud Light named the Official Beer of the league in the...