Canadian Premier League serves up HelloFresh collaboration

The Canadian Premier League (CPL) has named meal kit provider and publicly traded company HelloFresh as its official meal kit delivery partner, adding to...

San Jose Sharks become first NHL team to adopt cryptocurrency

The San Jose Sharks are set to become the first National Hockey League (NHL) team to embrace cryptocurrency via a partnership with Atlanta-based payment...

Premier Golf League eyes 2023 launch despite ‘exclusion’ fears

The World Golf Group (WGG) has earmarked January 2023 as an ‘entirely feasible’ start date for the breakaway golf circuit, the Premier Golf League...

CPL drives fan engagement in ComeOn! link-up

The Canadian Premier League (CPL) has designated ComeOn! as the official sports betting and online casino partner of the professional football league. Under the terms...

TSM inks esports industry record $210m FTX deal

US esports organisation Team SoloMid (TSM) has inked a record agreement with cryptocurrency trading platform FTX, marking the largest sponsorship deal in the esports...

Canada Soccer partnership with Fanatics represents ‘key building block’

Canada Soccer has struck a long-term, multichannel retail partnership with Fanatics, a specialist in licensed sports merchandise. Under the terms of the deal, Fanatics will...

SBC Digital North America to Examine Future of Sports Betting Marketing

SBC Digital North America is set to provide a deep dive into the marketing strategies that really work for US sports betting operators, with...

CBS Sports nets exclusive AFC rights deal in US

The Asian Football Confederation (AFC) has struck a multi-platform broadcast arrangement with CBS Sports for the exclusive rights to AFC competitions in the US. The...

NHL boosts fan engagement with OlyBet

The National Hockey League (NHL) has partnered with the Olympic Entertainment Group, designating the OlyBet flagship betting brand as the official sports betting partner...

Ngannou named Stake’s latest UFC ambassador

UFC heavyweight title holder Francis Ngannou has become the second champion from the international MMA promotion organisation to partner with cryptocurrency betting firm Stake. Nicknamed...