North America

Genius Sports Group has presented its new corporate brand and identity, which will consolidate the firm’s entire sports tech portfolio and data assets under...

The 2021 Women’s Six Nations will be screened on terrestrial television network Fox after the US broadcaster penned a one-year agreement with the tournament. Expanding...

US-based boxing promotion Top Rank has filled its newly created vacancy of Chief Revenue Officer, appointing industry veteran Brian Kelly. In his new role at...

North Korea has confirmed that its athletes will not be taking part in the rescheduled 2020 Tokyo Summer Olympics later this year. In its statement, the...

The San Jose Earthquakes of Major League Soccer (MLS) has secured a partnership with PayPal, centred around naming rights and contactless payments methods. As a...

Genius Sports has been designated as the lead strategic data partner for the National Football League (NFL) in a tie-up which will see the...

Endeavor Group Holdings has entered into an agreement to acquire full ownership of the Ultimate Fighting Championship. The sports and entertainment conglomerate, which is also...

The Professional Fighters League (PFL) MMA tournament has become the latest sports organisation to secure a partnership with Socios.com, to utilise the firm’s Fan...

The National Football League (NFL) has formally ratified plans for the expansion of the regular season to 17 games from the 2021 campaign following...

Sports and entertainment marketing agency The Space Between will activate the commercial partnership between McLaren Racing and digital bank QNTMPAY. The Space Between Co-Founder Adam...