North America

Following on from its partnership with the NFL’s Indianapolis Colts, Pointsbet has been named as the official sportsbook operator of the Chicago Bears. As a...

The National Hockey League (NHL) has announced a multi-year partnership with Verizon in which the firm has become the competition’s official 5G partner, official...

PointsBet has been named as the Indianapolis Colts’ official betting partner for the remainder of the season following a partnership between the two entities. As...

The NHL’s Pittsburgh Penguins have named Rivers Casino Pittsburgh and BetRivers.com as the franchise's new ‘Official Casino’ and ‘Official Sportsbook’ respectively as part of...

The UFC has agreed a new partnership with recovery and performance technology brand Hyperice in which the company’s products will be featured within the...

BetMGM has been named as the Las Vegas Raiders’ official sports betting partner as American sportsbooks continue to strike agreements during the NFL regular...

Digital media firm Dugout has expanded its global network by partnering with beIN Sports North America to bring a variety of football content to...

Arizona Cardinals player DeAndre Hopkins has invested in wellness technology firm Therabody whilst also joining the company as its brand ambassador. In addition, the company...

NFL side the Philadelphia Eagles has unveiled a new ‘interactive studio’ at Lincoln Financial Field following a multi-year sponsorship deal with FOX Bet. As a...

St. Louis City SC has partnered with Elevate Sports Ventures to support the club in sponsorship, premium and ticket sales ahead of its expansion...