MLB catches on to Adobe fan engagement opportunities

Major League Baseball (MLB) has expanded its partnership with Adobe to further engage with fans of the sport through the provision of advanced technology. In...

Genius Sports’ NFL deals accounts for ‘unprecedented’ financial growth

Genius Sports has reported growth at an ‘unprecedented level’ as the company continues its significance in the US betting market.  In announcing the financial results...

SBC Leaders: ‘Filling the financial void’ of football betting sponsorships

With a ban on sponsorship arrangements between betting companies and top-flight football clubs a likely outcome of the 2005 Gambling Act review, teams will...

NFL collaborates with Ticketmaster on NFT entry

The National Football League (NFL), in collaboration with Ticketmaster, has moved to strengthen its fan engagement operations by entering the burgeoning Non-Fungible Token (NFT)...

Betway strengthens NHL ties with New Jersey Devils linkup

Sports betting operator Betway has further enhanced its sports-focused marketing in the US wagering and gaming market, partnering with the New Jersey Devils of...

Premier League seals NBC Sports media rights renewal

The Premier League has come to an agreement with NBC Sports, renewing its $2.5 billion (£2 billion) media rights contract with the US sports...

Sportradar eyes US opportunities following strong Q3 results

Sportradar has vowed to make continued investments in the US market after reporting a ‘strong business performance’ for Q3 2021. Publishing its Q3 results for...

Staples Center becomes Crypto.com Arena under AEG agreement

Sports and live entertainment company, AEG, has launched a 20-year naming rights agreement with Crypto.com that will rename the AEG-owned and operated Staples Center. Effective...

Abu Dhabi to become first NBA host in UAE

The NBA has announced a multi-year partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) which sees the capital...

Drone Racing League lands Nacon headset deal

The Drone Racing League (DRL) has announced a new partnership with Nacon Gaming naming the brand the league's official gaming headset and controller. In collaboration...