NASCAR restart brings in 6.3m US viewers

NASCAR’s much-anticipated US return garnered an average of 6.32m viewers on the FOX broadcast network, an increase of 38 per cent from the competition’s...

NBA replaces Spalding with Wilson as official ball manufacturer

The National Basketball Association (NBA) has replaced its long time partner Spalding with Wilson Sporting Goods Co. after the league announced that the Chicago...

NASCAR restarts on May 17 with seven races in 11 days

After more than two months on the virtual track, NASCAR has revealed that it will begin racing on May 17 with seven races over...

Churchill Downs reopens stables on May 11

Churchill Downs Racetrack, the home of the Kentucky Derby, has received approval to reopen its stables on May 11 with behind-closed door races set...

LAFC serves up Farmer John partnership

Los Angeles FC (LAFC) has enhanced its sponsorship portfolio for the upcoming 2020 season by securing a multi-year partnership with Farmer John. As part of...

San Francisco 49ers enlists Citrix Systems to ease remote operations

The San Francisco 49ers has enhanced its partnership with software company Citrix Systems, using its digital workspace solutions to boost working from home operations...

WNBA Draft sees 123 per cent increase in viewership

The Women’s National Basketball Association (WNBA) Draft has recorded a 123 per cent increase in viewership on ESPN compared to last year's event. There were...

Riddell looks to Catapult American Football Safety with new deal

American Football head protection and innovation organisation, Riddell, has officially announced a partnership with sports science and analytics company Catapult which aims to further...

NBA nets multiyear fan engagement ‘alliance’ with Microsoft

The National Basketball Association (NBA) has penned a new multiyear ‘alliance’ with Microsoft Corp, enhancing the organisation's fan engagement opportunities from the 2020-21 campaign. As...

WWE issues widescale COVID cuts

Having recently been declared an ‘essential business’ in the state of Florida, the World Wrestling Entertainment (WWE) organisation has provided an operations update in...