North America

The third longest-running professional football league in North America, the Arena Football League (AFL) has confirmed its ceased all operations and filed for chapter...

Seneca Resorts & Casinos has been announced as an official partner of NHL side, the Buffalo Sabres.  As reported by sportbusiness.com, the deal will see...

Discussions are underway between DC United and Caesars to potentially open a sportsbook at the stadium of the MLS side, according to The Washington...

Seeking to grow women’s golf, the Ladies Professional Golf Association (LPGA) has united with the Ladies European Tour (LET).  The joint venture aims to boost...

City Football Group has confirmed a major investment deal with tech investment giants Silver Lake.  The agreement will see United States-based Silver Lake make a...

AI specialists GameOn Technology has united with the National Basketball Association (NBA) as the league seeks to utilise its AI chatbot feature to increase...

Unibet's sportsbook operation has been syndicated as an NBA partner for US sports betting markets. It will allow Unibet’s US operations to access NBA data...

The Philadelphia 76ers has landed a new partnership with newly formed sports betting brand, Fox Bet.  The deal builds on the growth of Fox Bet,...

NBA’s The Brooklyn Nets has unveiled a new partnership with American brewing company, Anheuser-Busch.  As the presenting sponsor of the Nets City Edition Platform, the...

The World Series of Darts is heading to New York City as the it embarks on its tour in 2020. The iconic Madison Square Garden is to host...