North America

Adding to its growing list of sponsors, the NFL has signed a multi-year partnership with Subway ahead of the 2020/21 campaign. As part of...

The NHL has announced a multi-year partnership with Nestlé Canada, which sees KitKat become the official chocolate of the competition for the country. As a result of...

Major League Baseball (MLB) has signed a multi-year agreement with lottery operator INTRALOT which will see the firm become an Authorised Gaming Operator of...

The NHL has strengthened its partner portfolio ahead of its season conclusion by naming  Little Caesars as the official pizza delivery of the league....

The PGA Tour has expanded its partnership with DraftKings making the sportsbook operator the event's first official betting partner. As part of the new multi-year...

The Miami Dolphins have secured a new strategic partnership with fantasy sports gaming platform Monkey Knife Fight (MKF), with the US firm looking to...

The Philadelphia Eagles have signed a seven-year partnership with PepsiCo which will see the food, snack and beverage corporation become prevalent at Lincoln Financial...

Ahead of the NBA's return to play on July 30, Michelob Ultra has announced a multi-year partnership with the competition to become its official...

Formula 1 has canceled any plans of staging races in the US, Mexico and Brazil due to the growing coronavirus pandemic in the Americas,...

Esports organisation Misfits Gaming Group has expanded its partnership with Florida-based NBA sides Miami Heat and Orlando Magic, enabling both teams to include all...