Perform strikes new data deal with MLB

Sports content provider, Perform has announced it has been appointed as an authorised MLB Data Distributor to U.S. sports betting operators as part of...

RingCentral unveils new partnership with the Oakland A’s

Major League Baseball side, the Oakland A’s has announced RingCentral as its official business communications partner. The newly formed partnership seeks to benefit from the...

Pokerstars clinches UFC branding for latest sponsorship activation

PokerStars has announced the first activation, as part of its exclusive global partnership with the UFC by launching a new ‘UFC-branded Spin & Go’s’. PokerStars...

NHL strikes new partnership with MassMutual

The National Hockey League (NHL) has announced a multiyear partnership with Massachusetts Mutual Life Insurance Company (MassMutual). The partnership, which builds on MassMutual's role...

Betting on Sports America hits major leagues with sporting delegates

Teams from all of the major professional sports leagues across the US are flocking to Betting on Sports America, the biggest dedicated sports betting...

U.S Soccer pens exclusive deal with ESPN+

An exclusive partnership has been reached between U.S. Soccer and ESPN+ for the multi-year media rights of the Lamar Hunt U.S. Open Cup, U.S. Soccer’s...

NFL’s Morten Andersen to deliver a keynote at Betting on Sports...

Morten Andersen, who holds the all-time record for most games played in the NFL, will be delivering a keynote speech at this month’s Betting on...

DAZN strikes deal for Premier League rights in Canada

DAZN has struck a deal for the exclusive rights in Canada to all Premier League matches for the next three seasons. The new partnership will elevate the...

PGA Tour elevates fan engagement with Action Images

The PGA Tour is seeking to enrich its content output, signing a new deal with Action Images, the sports media agency of Reuters. The PGA...

Luna Bar backs USWNT with significant pay gap contribution

Building on its strong relationship with the US women’s national soccer team (USWNT), nutritional foods manufacturer, Luna has issued a $718,750 donation to the...