Philadelphia Flyers set to ‘elevate game day experience’ with sports lounge...

The Philadelphia Flyers of the National Hockey League (NHL) today confirmed that they will debut two brand new sports lounges when they host the...

NFL London sees 2100% rise in ticket sales

Bosses at Hospitality Finder have announced that since 2012 the corporate hospitality company has seen a 2100% rise in ticket sales for the National...

The NBA nets new partnership with William Hill

The National Basketball Association has added sports betting operator William Hill to its list of partners. As part of the deal, the operator will be granted...

Sky Sports Racing strengthens racing portfolio with Keeneland agreement

Sky Sports Racing has expanded its coverage announcing a new partnership with Keeneland Association for exclusive rights to broadcast Keeneland racing and sales to its...

DraftKings links with Pepsi to elevate NFL engagement

DraftKings has united with Pepsi to elevate fan engagement in the NFL with the debut of the Pepsi Live Prediction Challenge.  The game enables fans...

California opens the door for college sports endorsements

California Governor, Gavin Newsom has signed legislation that could be game changing for the National Collegiate Athletic Association (NCAA) and the controversial structure within...

SiriusXM Canada strengthens sports offering with NHL partnership

SiriusXM Canada has extended its portfolio of sports rights, becoming the official Satellite Radio Partner of the NHL.  As part of the deal, the channel...

Bridgestone Americas nets naming rights extension with the Nashville Predators

Bridgestone Americas has extended its naming rights deal with the Nashville Predators for the Bridgestone Arena through to 2030. The agreement extends the deal by five...

IIHF skates to 10 year Infront extension

The International Ice Hockey Federation (IIHF) has announced the extension of its partnership with sports marketing company Infront Sports & Media until 2033. The pre-existing...

ESPN launches to PS Vue Customers

Walt Disney Television and ESPN has entered into a new multi-year deal partnership to provide its full suite of sports, news and entertainment networks from...