Fanslide to ‘transform’ Euro 2020 with fantasy football

London-based technology start-up Fanslide has launched the world’s first live, in-play, fantasy football game ahead of the upcoming UEFA European Championships, which aims to...

Nottingham Forest pens ‘record category’ sponsorship deal

Nottingham Forest has announced The Skinny Food Co as the EFL Championship club’s new back-of-shorts partner. As part of the record category deal for the...

Sky Deutschland retains Premier League rights in three-year renewal

Pay-television broadcaster Sky Deutschland has renewed the rights to the English Premier League in Germany and Austria until 2025. The new deal, which runs from...

Norwich terminates ‘error of judgement’ BK8 Sports sponsorship

Norwich City has announced the termination of its short-lived commercial sponsorship deal with Asian operator, BK8 Sports. The deal, which was confirmed on Monday, was...

Premier League ‘big six’ reach £20m ESL settlement

The ‘big six’ Premier League teams that agreed to join the European Super League (ESL) have agreed upon a £20 million settlement fee with...

West Ham continues to ‘enhance matchday experience’ with Heineken

West Ham United FC has renewed its sponsorship agreement with beer manufacturer Heineken, continuing cooperation to ‘enhance the match day experience for supporters’. The new...

FA hires first female Chairwoman in 157-year history

The Football Association (FA) has appointed Debbie Hewitt MBE as its first female Chair in the governing body’s 157-year history. Following a unanimous choice of...

Norwich City shirt sponsor apologises for inappropriate marketing promotions

Norwich City has apologised to supporters who criticised the Premier League club for partnering with Asian betting operator BK8 Sports which promoted adult content...

Piing: Bringing mass fan engagement into the post-pandemic era

As the COVID-19 pandemic forced fans out of the stadiums and matches behind closed doors, professional sports organisations were forced to look for innovative...

Middlesbrough prolongs Kindred Group commercial alliance

EFL Championship club Middlesbrough FC has extended its principal partnership with online gambling operator Kindred Group for the next three seasons. As part of the...