GBGB announces launch of long-term animal welfare strategy

The Greyhound Board of Great Britain (GBGB) has announced the first stage of its ‘A Good Life for Every Greyhound’ national welfare strategy, in...

Castore continues sports drive with England cricket deal

From April 2022, men and women’s kits for the England Cricket team will now be supplied by British clothing manufacturer, Castore, in a new...

Report: Intense bidding battle for US Premier League rights anticipated

A fierce bidding contest for the US media rights to the English Premier League is anticipated, with Comcast’s contract due to expire at the...

Premier Sports secures sponsorship and media deal with UK top-flight ice...

The UK’s Elite Ice Hockey League (EIHL) has penned a deal with Premier Sports, with the aim of enhancing the sport’s profile across the...

Channel 4 records peak 9.2 million viewers for Emma Raducanu final

The US Open final between Emma Raducanu and Leylah Fernandez recorded a peak total audience of 9.2 million on Channel 4. Channel 4 conducted a...

BHA promotes attendance in release of 2022 fixture list

The British Horseracing Authority (BHA) has published its fixture list for the 2022 season, which increases the number of weekend meetings in plans to...

Three Premier League teams ink deals with Parimatch

Three Premier League clubs - Aston Villa, Brighton and Hove Albion and Southampton - have signed agreements with sports betting tech developer Parimatch Tech. Under...

Leeds United land ‘first club to sell on TikTok’ title

In a new e-commerce partnership, Leeds United has teamed up with TikTok to become the world’s first ever football club to sell official merchandise...

Hibernian links with Sportemon Go in Scottish football first

Hibernian Football Club has announced an official partnership with Sportemon Go, (SGO), where the latter will invest a significant six figure sum each season...

BHA prepares to review responses to whip enquiry

The British Horseracing Authority (BHA) has announced that it will review the responses to its consultation on the use of a whip in horse...