Chelsea FC secures WhaleFin as men and women’s sleeve sponsor

Chelsea Football Club has partnered with Amber Group which means that the logo of the company's digital asset platform, WhaleFin, will now feature across...

BT and Warner Bros. Discovery conclude UK and Irish sports media...

A 50-50 joint premium sports venture has been formed by BT and Warner Bros. Discovery for customers in the UK and Ireland. BT Sport gains...

Sage named official insights partner of cricket’s The Hundred

Sage has become the official insights partner of The Hundred and, from 2023 onwards, The Hundred Draft will also be powered by the company. The...

StatsBomb data-driven partnership ‘may uncover next football star’

StatsBomb has been named as an official data provider for the Tournoi Maurice Revello and the Sud Ladies’ Cup. The partnership looks to create a...

Liverpool expands in sport betting market with Interwetten partnership

Liverpool FC (LFC) has formed a long-term regional partnership with sports betting operator, Interwetten, which will include offline promotions and content on LFC’s digital...

Terms for Todd Boehly’s £2.5bn Chelsea bid confirmed

Chelsea FC has confirmed that terms have been agreed for Todd Boehly’s group to purchase the club from Roman Abramovich following his sanction earlier...

NFL continues UK and Ireland sponsorship deal with 888sport

The National Football League (NFL) has renewed its partnership with 888sport, with the betting operator continuing to sponsor its London fixtures.  Under the terms of...

Crystal Palace scores new sleeve sponsor in Mukuru

Crystal Palace has named financial services platform and money transfer provider, Mukuru, as the Premier League team’s official sleeve sponsor for the 2022/23 season. Africa-based...

UEFA Nations League and European qualifiers to be shown on Channel...

Channel 4 has secured broadcast rights for England’s matches in the UEFA Nations League, European Qualifiers to UEFA EURO 2024 as well as international...

McLaren Racing launches OKX partnership at first Miami Grand Prix

McLaren Racing has formed a multi-year partnership with cryptocurrency exchange platform OKX as a primary partner of the McLaren Formula One Team and McLaren...