Eleven Sports enhances LaLiga coverage with Onefootball partnership

Global sports provider, Eleven Sports has united with digital football platform, Onefootball, for the launch of the first in-app, pay-per-view live streaming football offer. The...

Paul Scholes charged with allegedly breaching FA betting rules

Former Premier League winner, Paul Scholes has been charged with misconduct in relation to allegedly breaching The FA’s Betting Rules. The charges relate to...

32Red revitalises football sponsorship model with Derby County deal

Kindred Group-subsidiary 32Red has announced that it will be named as the Principal Sponsor of Derby County Football Club, which will see the operator...

The FA continues to benefit from substantial sponsorship revenue

Issuing its latest financial results, The English Football Association has continued to benefit from solid broadcasting and sponsorship revenue. Results for the 2017/18 season,...

Russell Yershon, Connecting Brands: The importance of loyalty

In recent years, brands have undergone a variety of approaches to maximise sponsorships - with many choosing to switch from club to club, seeking...

SPAR partners with Scotland Women’s Team for 2019 World Cup

The Scottish FA has announced SPAR as a new sponsor of the Scotland Women’s National Team, ahead of this summer's hotly anticipated World Cup. The...

EPIC Risk Management continues growth strategy with key appointment

EPIC Risk Management has continued its growth strategy, appointing Pete Wallis, from Sky Betting & Gaming where he led the development of safer gambling...

SportPesa unites with Arsenal for ‘Coaches to Count On’ initiative

Bookmaker SportPesa has continued to build on its flourishing partnership with Arsenal, launching its latest African football initiative ‘Coaches to Count On’. As part of the collaboration, SportPesa will develop...

Lee Drabwell, PBS: Utilising SSBTs to engage racing’s new audience

Last weekend’s record-breaking Randox Health Grand National has emphasised the importance of engaging with a younger audience in horse racing through innovative technologies and...

Manchester City strengthens agreement with Hays recruitment

English Premier League champions, Manchester City has announced the extension of its partnership with recruitment experts, Hays. Since being named as the Official Recruitment Partner of Manchester...