Nine takes Melbourne Cup Carnival free-to-air in deal with VRC and...
The Melbourne Cup Carnival will be broadcast by mass media firm Nine Entertainment following a deal with the Victoria Racing Club (VRC) and Tabcorp.
Nine...
New Zealand Open tees up excitement with TAB partnership
The New Zealand Open has partnered with New Zealand-based betting agency TAB for the 103rd edition of the tournament.The collaboration aims to excite supporters...
British & Irish Lions announce major expansion for women’s rugby
The British & Irish Lions rugby union touring team has announced the addition of a women’s side for the first time in its 136-year...
Flutter’s brand Sportsbet commits to five-year support of the Melbourne Racing...
Sportsbet has signed a new five-year contract with Melbourne Racing Club (MRC), beginning in January 2024.
Both brands will synergise their core values to reposition...
Amazon Prime gets exclusive rights access to ICC cricket in Australia
Amazon Prime Video has landed a four-year deal for the exclusive live broadcast rights to ICC Cricket in Australia.Available to Australian Prime Video customers,...
New Balance becomes official apparel and footwear partner of the Australian...
New Balance (NB) has signed an agreement with Tennis Australia to become the Official Performance Apparel and Footwear partner of the Australian Open (AO)...
Rugby Australia secures £42m loan to focus on key growth initiatives
Rugby Australia (RA) has successfully concluded its capital raise programme by attracting Pacific Equity Partners (PEP) as a key investor.The agreement has been reached...
AFLW deepens Cadbury collaboration to improve female opportunities in sports
The Australian Football League (AFL) has extended its partnership with confectionery company Cadbury for three more years.The deal will focus on AFL’s women’s division,...
RMG keeps Australia distribution via renewal with Tabcorp’s Sky Racing
UK-based horse racing media distributor Racecourse Media Group (RMG) has inked a partnership with Australian bookmaker Tabcorp.
Commencing 1 January 2024, the five-year media rights...
Nike commits to a decade of support for Australian football in...
Nike has extended its partnership with Football Australia for a further ten years, pushing the collaboration into its third consecutive decade.
The renewed deal serves...