Glen Swinney, Racing1 & ARC: critical UK racing stays relevant for...
Horse racing is one of the world’s oldest sports and counts many people and organisations as stakeholders, spanning from race organisers, media outlets, bookmakers...
INEOS faces legal action over All Blacks sponsorship payment
New Zealand Rugby has announced it is taking legal action against INEOS, the minority owner of Manchester United.New Zealand Rugby has accused the global...
Allwyn chasing sports pole position with F1 sponsorship deal
Allwyn International has announced a multi-year global partnership with Formula 1, marking its largest sponsorship investment to date. The partnership will commence ahead of...
NFL reportedly set to go down under with matches in Melbourne
Melbourne, Australia is reportedly set to host multiple NFL matches from 2026 at the Melbourne Cricket Ground (MCG).According to the Herald Sun, Melbourne will...
British & Irish Lions select talkSport for fourth consecutive Tour
The British & Irish Lions has named talkSport as the exclusive audio broadcast partner for this summer’s Tour to Australia. Under the agreement, talkSport will...
New Zealand racing authority looks to connect with US counterparts
The governing body of elite horse racing in New Zealand is moving to forge closer links with its counterparts in the US via a...
Greyhound racing to be limited to just four countries after New...
New Zealand’s Racing Minister, Winston Peters, cited animal rights concerns as the reason for a forthcoming ban on greyhound racing.The government plans to phase...
Sydney Marathon’s Major status sparks economic growth potential
Sydney has become the seventh Abbott World Marathon Major alongside New York, London, Tokyo, Boston, Chicago and Berlin.This announcement positions Sydney as the premier...
Can the IPL format go global? Assessing cricket’s potential for global...
Cricket is one of the world’s most widely attended, broadcast, streamed, and bet on sports, making it a multi-million-pound business. However, it is often...
A-League eyeing up sponsorship opportunities in Stats Perform data renewal
The Australian and New Zealand A-League is seeking to expand its sponsor inventory, renewing its media data partnership with Stats Perform to do so.Under...