Australian Open takes long-standing Kia partnership to 2028
The Australian Open has announced that its partnership with Kia will now be extended to 2028.
Kia ambassador and 22-time Grand Slam champion Rafael Nadal...
Swimming Australia enters ‘next decade of opportunity’ with Tech Mahindra
Swimming Australia has announced a partnership which names Tech Mahindra as the sports’ official technology partner
Described as a ‘digital transformation, consulting, and business re-engineering...
Kia continues to ‘bring sponsorships to life’ with NRL deal
The National Rugby League (NRL) has secured a three-year partnership with Kia Australia.
The deal sees the manufacturer become the official naming-rights partner of Kia...
PTP continues to supply Football Australia with its fitness accessories
Football Australia has continued its partnership with PTP, which will remain the official fitness accessory supplier of Australia’s Senior, Youth, and Para National Football...
LIV Golf puts Australia in the spotlight as 2023 events host
LIV Golf is bringing LIV Golf League events to Australia beginning in 2023 as part of its 14-tournament schedule.
As part of a multi-year commitment,...
Football Australia ‘building the future of women’s football’ with LEGO Group
Football Australia has announced a partnership with the LEGO Group as the latter becomes the first official partner of Football Australia’s Legacy ’23 programmes.
The...
Australian Grand Prix turns back time as Rolex returns as title...
The Australian Grand Prix has named Rolex as the title partner of the competition, which is taking place at the Albert Park Grand Prix...
Cricket Australia and Woolworths continue to encourage ‘next gen of cricketers’
Cricket Australia has announced a two-year extension to its partnership with Australian retail and supermarket company, Woolworths.
Woolworths will continue to obtain the naming rights...
Sportradar streams ABL matches via first-time OTT platform
Baseball Australia has announced a new streaming platform in partnership with Sportradar.
With an aim of growing the Australian Baseball League (ABL) on a global...
Entain Australia begins its reduction of sports sponsorships
Sportspersons in Australia are to no longer carry the logos of Entain’s Ladbrokes and Neds brands.
The move, which is part of a greater reduction...