TikTok creates ‘high demand’ football content in CAF partnership

The Confederation of African Football (CAF) has announced a partnership with TikTok as the latter aims to bring content to fans of the sport...

Dean Akinjobi at BOSE: Betting companies must look to African markets...

Following reviews of the 2005 Gambling Act, an increase of sponsorships in the digital space is beginning to emerge. Speaking to SBC Journalist Jessie Sale...

COVID causes CSA to cancel Mzansi Super League for second year

Cricket South Africa (CSA) has announced the cancellation of the Mzansi Super League (MSL), which was scheduled for February 2022, due to the pandemic. Despite...

CAF expands tournament coverage via Sky Sports and Viaplay 

The Confederation of African Football (CAF) has agreed a partnership with Sky Sports which will see the channel broadcast all 52 games of the...

KZN Rugby grows Hollywoodbets naming rights portfolio

KZN Rugby has expanded on its relationship with Hollywoodbets as the latter becomes the naming rights sponsor of Kings Park Stadium for the next...

FIH signs ‘first time’ SABC broadcasting partnership

The International Hockey Federation (FIH) has signed a media rights agreement with South Africa’s national public broadcaster SABC for the upcoming FIH Hockey Women’s...

TotalEnergies Women’s Champions League expands international viewership

As the TotalEnergies Women’s Champions League kicked-off last week in Cairo, Egypt, a number of international broadcasters have acquired the rights for the competition. With...

NBA extends beIN partnership to MENA region

The National Basketball Association (NBA) has announced a multiyear extension of its existing broadcast and digital partnership with beIN Media Group that will see...

Arsenal produces ‘unique content’ with Expo 2020 Dubai

Arsenal FC has announced a partnership with Expo 2020 Dubai - the first World Expo hosted in the Middle East, Africa and South Asia...

Castore builds sports links in supplying CSA kit

Cricket South Africa (CSA) has introduced Castore as its official apparel partner for the next three years. The collaboration, running from October 1 2021 to...