GFA forfeits ‘$5m’ sponsorship over match-fixing claims
The Ghana Football Association (GFA) has missed out on a commercial deal with an unnamed sponsor valued at $5 million as a result of...
TikTok signs up as official creator platform for Lions’ South African...
Social media platform TikTok has been designated as the official creator platform of The British and Irish Lions’ tour of South Africa.
TikTok will be...
AC Milan expands African presence with Premier Bet
AC Milan has designated iGaming brand Premier Bet as the Serie A club’s official betting partner in Africa.
Touted as a ‘new and exciting partnership’...
British and Irish Lions launch PT SportSuite engagement platform
The British and Irish Lions have launched a new web engagement platform, the Lions Fan Zone, in collaboration with PT SportSuite, ahead of the...
Olympique de Marseille strengthens African foothold with APO Group
Olympique de Marseille (OM) has named Pan-African communications consultancy, APO Group, as the Ligue 1 club’s first African partner in a new multi-year agreement,...
Pro14 becomes United Rugby Championship as SA clubs sign up
Pro14 Rugby has joined forces with four South African rugby clubs to launch the all-new United Rugby Championship (URC) - a rebrand of the...
BeIN seals $600m UEFA club competitions MENA renewal
Pay-television network beIN Media Group has retained the rights to UEFA club competitions, including the UEFA Champions League, in the Middle East and North...
Digital publisher RugbyPass acquires Sports Analytics
Global digital rugby publisher, RugbyPass, has acquired sports data and analytics company, Sports Analytics.
Using proprietary data capture and visualisation techniques to feed analytics platforms,...
Stan Sport locks down Lions’ South Africa series
Australian streaming service Stan Sport has acquired the exclusive broadcast rights for the British and Irish Lions’ upcoming tour of South Africa.
Under the terms...
NBA forms new entity to oversee African growth
The National Basketball Association (NBA) has created a new, standalone entity valued at nearly ‘$1 billion’, to conduct the league’s business in Africa, including...