Newly formed racing media hub signs debut international partnership
A racing media company created by a consortium of horse racing stakeholders has secured its first deal, partnering with Morocco’s Société Royale d’Encouragement du...
Premier Soccer League doubles down on responsible betting
Social responsibility has become a core focus in sports betting marketing, with responsible gambling an integral part of campaigns across various markets.Earlier this week,...
Riot Games brightens esports’ future with Dispute Resolution
Riot Games has introduced a Dispute Resolution programme aimed at strengthening and enhancing the esports ecosystem across EMEA.The Dispute Resolution for Riot Games’ Esports,...
Benfica strengthens presence in Africa with 888Africa
SL Benfica has identified Angola and Mozambique as ‘important’ regions in its global strategy after forming a partnership with the betting brand 888Africa.As the...
CSA enhances global brand strategy with Dafabet partnership
Cricket South Africa (CSA) has named Dafabet the official team associate sponsor for the Proteas Men’s and Women’s teams.Under the three-year agreement, Dafabet's logo...
AS Monaco bolsters MENA relationship with Linebet deal
AS Monaco has named Linebet, an international sports betting site, as its betting partner for the Sub-Saharan Africa and MENA (Middle East and North...
Chelsea bolsters African presence with MSport betting partnership
Chelsea FC has named African online gaming and betting platform MSport as its new official betting partner in Africa. The partnership intends to enhance both...
PSL renamed Betway Premiership in record sponsorship deal
The Premier Soccer League (PSL) has announced Betway, South Africa’s leading online gambling brand, as the premier division’s title sponsor.Following the agreement, Africa’s top-flight...
IMG Arena takes charge of Cricket South Africa global data distribution
Cricket South Africa (CSA) is looking to maximise its exposure via a data rights deal with IMG Arena, the sports data and streaming division of...
PFL and Canal+ secure broadcast deal for French speaking countries
The Professional Fighters League (PFL) has secured a multi-year media rights agreement with CANAL+ to broadcast across French speaking countries CANAL+ will provide live localised...