RBM Partnership announces plans to engage with stakeholders at AFCON

The RBM Partnership to End Malaria and Zero Malaria FC have announced plans to engage with stakeholders at the upcoming Africa Cup of Nations...

Sky Sports to cover full 2024 Africa Cup of Nations tournament

Sky Sports has added another feather to the cap of its football broadcasting portfolio by securing the media rights to this year’s Africa Cup...

IMG takes up media rights distribution duties for CAF’s football schedule

International sports and events company IMG has signed a new partnership with the Confédération Africaine de Football (CAF) to distribute the exclusive media rights...

beIN SPORTS wins AFL broadcasting rights for the MENA region

Sports entertainment group beIN Media, through its flagship sports network beIN SPORTS, has secured the media rights to broadcast the inaugural African Football League...

Visit Saudi becomes main sponsor of inaugural African Football League

The Saudi Tourism Authority’s subsidiary agency Visit Saudi has been revealed as the main sponsor of the inaugural African Football League (AFL) season. In a...

IMG becomes global sponsorship agency of African football  

Sports firm IMG has become the global sponsorship agency of The Confédération Africaine de Football (CAF) until 2025.  The agreement will see IMG secure various...

SportyBet and Real Madrid launch new ad campaign to show ‘the...

Real Madrid’s official betting partner for Africa, SportyBet, has launched a new regional ad featuring three of the club’s best players to further push...

Lotto Sport picks up Cricket South Africa kit manufacturing deal

Cricket South Africa (CSA) has revealed Italian sports apparel manufacturer Lotto Sport as its latest official kit producer.  The first public showcase of the new...

Hollywoodbets lands new Rugby Union collaboration

Hollywoodbets has been confirmed as the title sponsor of South African Rugby Union team, The Sharks. The pair have grown the collaboration – which originally started in 2019 –...

WTT signs first-ever table tennis crypto sponsorship with Floki 

World Table Tennis (WTT) has signed crypto firm Floki as the sponsor of this year’s ITTF World Table Tennis Championships Finals.  This is the first...