Benfica strengthens presence in Africa with 888Africa
SL Benfica has identified Angola and Mozambique as ‘important’ regions in its global strategy after forming a partnership with the betting brand 888Africa.As the...
CSA enhances global brand strategy with Dafabet partnership
Cricket South Africa (CSA) has named Dafabet the official team associate sponsor for the Proteas Men’s and Women’s teams.Under the three-year agreement, Dafabet's logo...
AS Monaco bolsters MENA relationship with Linebet deal
AS Monaco has named Linebet, an international sports betting site, as its betting partner for the Sub-Saharan Africa and MENA (Middle East and North...
Chelsea bolsters African presence with MSport betting partnership
Chelsea FC has named African online gaming and betting platform MSport as its new official betting partner in Africa. The partnership intends to enhance both...
PSL renamed Betway Premiership in record sponsorship deal
The Premier Soccer League (PSL) has announced Betway, South Africa’s leading online gambling brand, as the premier division’s title sponsor.Following the agreement, Africa’s top-flight...
IMG Arena takes charge of Cricket South Africa global data distribution
Cricket South Africa (CSA) is looking to maximise its exposure via a data rights deal with IMG Arena, the sports data and streaming division of...
PFL and Canal+ secure broadcast deal for French speaking countries
The Professional Fighters League (PFL) has secured a multi-year media rights agreement with CANAL+ to broadcast across French speaking countries CANAL+ will provide live localised...
EA combines with UNICEF to ‘build better futures’ in Namibia
In collaboration with UNICEF, Electronic Arts Inc. has unveiled a new programme, Namibia Futures, as part of its EA Sports FC Futures initiative.As part...
UFC bolsters Middle East presence via Anker partnership
The UFC and mobile charging brand Anker have formed a new partnership catered to its fans in the Middle East and Africa (MEA) region. As...
FIFA signs long-term energy deal with Saudi oil group Aramco
Saudi Arabian state-owned oil and gas company Aramco has signed a four-year global partnership deal with FIFA. Aramco becomes FIFA’s first “major worldwide partner exclusive...