PFL and U-NEXT bring MMA Action to Japan

Professional Fighters League (PFL) has signed an exclusive domestic partnership with U-NEXT to deliver MMA to fans in Japan. The multi-year agreement with Japanese streaming...

Stake.com and Lucky Block ink MMA deals in latest sports marketing...

Engagement between cryptocurrency betting and MMA continued to grow this week as two of the sector’s most high-profile operators, Stake.com and Lucky Block, inked...

PepsiCo’s SPL deal showcases commercial growth of Saudi football

The Saudi Pro League (SPL) is keeping the pace of its commercial strategy in line with its growth ambitions, signing a major deal with...

Eredivisie goes live in Japan following recent IMG deal 

Dutch Eredivisie has announced that Japanese football fans will be able to watch the league live, following a deal between IMG and Fujitv.Fans of...

Saudi Arabia makes history with women’s football tournament

Saudi Arabia has announced it will host the 2024 West Asian Football Federation (WAFF) Women’s Championship later this month.  The Saudi Arabian tournament will make...

DAZN adds third division to extended Japan J League media partnership

DAZN is further consolidating its position in Japanese sports media via an extension of its agreement with the J League covering lower division football. The...

TATA Group renews IPL sponsorship with record-breaking deal

The Indian Premier League (IPL) has announced TATA Group as its title sponsor in a new five-year agreement following a record-breaking deal.  TATA Group has...

Adidas set to replace Nike as Saudi ball sponsor mid-season

The Saudi Pro League (SPL) has unveiled Adidas as its new match ball sponsor for the remainder of the 2023/24 season.  German sportswear brand Adidas...

Sportradar secures renewal to long-running AFC integrity contract

The Asian Football Confederation (AFC) has extended its sports integrity partnership with Sportradar, making the deal one of the longest running for the Swiss...

Insider Insights 2023: Tech and CSR defining trends in sports business

The curtain is beginning to close on what has been not just another active year of sports on the field but also behind the...