UFC strikes Chinese Olympic Committee multi-year training partnership

The UFC has announced a multi-year agreement with the Chinese Olympic Committee that will see the firm play a ‘key role’ in the training...

Empire Play: The challenges with esports broadcasting in the Middle East

Broadcast and media rights for esports has become an ever-changing topic in recent years, with platforms such as Twitch and Youtube striking exclusive streaming...

Sorare adds the J.League to its blockchain fantasy football platform

Blockchain trading card game Sorare has enhanced its portfolio by striking a deal with Japan’s J.League, with the agreement seeing all the league’s players...

Buriram United: The benefits of building a relationship between sports...

Over the past 12 months the growing relationship between traditional sports and esports has blossomed worldwide. Sports-centric sponsors have begun to collaborate with competitive...

IPL moves to UAE as 2020 campaign gets the go-ahead

The Indian Premier League (IPL) has announced that due to the ongoing global health pandemic its 2020 season will be relocated to the United...

ATP and WTA announce 11 Chinese cancellations for 2020 season

The ATP and WTA has announced that an additional 11 tournaments have been cancelled, following on from China’s announcement that the country would no...

Formula E boosts Chinese engagement with Kuaishou ‘strategic alliance’

Formula E has entered into a ‘strategic alliance’ with Chinese short video platform Kuaishou in which the Tencent-backed brand will become the competition's exclusive...

ONE enhances fan engagement with Microsoft deal

ONE Championship has agreed a new partnership with Microsoft which will see the duo ‘transform’ the Singapore-based mixed martial arts promotion's digital fan experiences. Under...

Women’s World Cup heads down under

FIFA, world football’s governing body, has announced that Australia and New Zealand will host the 2023 Women's World Cup, marking the first time in...

Local sponsors contribute $3.3bn in Tokyo Olympics sponsorships

Supporting the postponed Tokyo Olympics, local sponsors of the event have chipped in a record $3.3bn, which is reportedly twice as much than any...