Nike strengthens esports ties with T1 partnership

Korean esports organisation T1 Entertainment and Sports has announced it has signed an exclusive apparel partnership with US sportswear manufacturing giant Nike.  The deal, which...

CBA looks to boost engagement with younger audiences through Pisen deal

The Chinese Basketball Association (CBA) has announced that it has struck a deal with Pisen Electronics which sees the consumer electronics company become an...

188BET clutches official F1 Asia sponsorship

Formula One (F1) has announced that a five-season agreement has been reached with 188BET which sees the operator named as the Official Asia Sponsor...

Thai MMA set for boost following ONE partnership

ONE Championship, the mixed martial arts (MMA) and combat sports promoter, has announced it has partnered with the Sports Authority of Thailand (SAT) to...

China deepens European engagement with La Liga deals

La Liga football club Villarreal has announced the signing of a Memorandum of Understanding (MoU) with Chinese Super League football club Tianjin Teda following...

ONE Championship signs 13 partners for 2020

ONE Championship has announced it has signed strategic partnerships with at least 13 global brands for 2020.  Audio equipment manufacturer JBL is among the 13...

ICC confirms Qatar T10 anti-corruption investigation

Several new corruption investigations have been confirmed to be underway by the International Cricket Council (ICC) following the interception of a number of known...

K League continues growth with Sportradar deal

Global data intelligence provider Sportradar has been unveiled as a strategic partner of the Korea Professional Football League (K League) following the signing of...

Manchester United strengthens Chinese footprint with Alibaba Group

Manchester United has strengthened its footprint in China, announcing a new partnership with Alibaba Group. The deal will bring exclusive rights to club content in...

City Football Group eyes Indian expansion

City Football Group chairman Khaldoon Al Mubarak has revealed that India is the next big market the group is seeking to expand into.  Speaking to...