FIFA deepens engagement in China with new launches

FIFA has extended its digital outreach in China with the unveiling of official accounts on popular digital platforms Douyin and Toutiao. The new launches build...

Wolves agrees ‘record’ sponsorship deal with ManBetX

As part of a new ‘record partnership’, Wolves is set to be sponsored by ManBetX which will see the gambling operator front all adult...

Burnley FC elevates Asian presence with new shirt sponsor

English Premier League side Burnley FC is seeking to expand its Asian footprint, unveiling betting operator LoveBet as its new shirt sponsor. The Asian betting...

The NBA strengthens Indian presence with social streams

The National Basketball Association (NBA) has confirmed that the NBA Finals 2019 will be live streamed to fans in India for the first time...

Carabao strikes deal for extension of EFL partnership

Carabao has announced the extension of its partnership with the EFL, which will see the Thai energy drinks brand continue as Official Title Sponsor...

Manchester City strengthens presence in China with JNC partnership

Continuing to strengthen its presence in China, English Premier League champions, Manchester City has announced a global multi-year partnership with JNC to become the Club’s Official...

BBC strengthens sports portfolio with Rugby World Cup radio rights

BBC has expanded its sports streaming portfolio, with the acquisition of exclusive radio commentary rights to the 2019 Rugby World Cup in Japan. It means...

The UFC deepens commitment to Chinese market with Weibo

The UFC is seeking to strengthen engagement in the Chinese market, unveiling a newly signed strategic partnership with Weibo, China’s leading social media platform. The deal...

Southampton strikes new shirt sponsorship deal with China facing LD Sports

Southampton Football Club has unveiled its biggest ever sponsorship deal, announcing a new three-year agreement with LD Sports as its new front-of-shirt partner. The...

Regulatory confusion reigns over the IPL’s partnership with Dream11

The recently announced partnership between Dream11 and the VIVO Indian Premier League has drawn criticism over whether the fantasy sports sector is actually a...