Will Asia be gripped by Rugby fever this year?

As Japan prepares to host the 2019 Rugby Union World Cup, the country braces itself for the influx of hundreds of thousands of fans...

Leicester City FC strikes new partnership with Yabo Sports

Leicester City FC has unveiled Asian gaming operator, Yabo Sports as a new official partner of the club. As part of the deal, the brand...

Esports heads to Tokyo in 2020 with Intel World Open

Intel has announced that it will host an Olympic sanctioned esports tournament in the build up to the Tokyo Games in 2020. The tournament will...

Taylor Swift confirmed for Melbourne Cup Day

Ten-time Grammy winner and record-breaking pop star, Taylor Swift has been confirmed for this year's Melbourne Cup Day.  The major coup comes as the Victoria Racing...

SBS strikes free-to-air partnership with the NBA

Commencing with the 2019-20 NBA season, a deal has been agreed for SBS to broadcast two regular season NBA games a week in Australia. As part...

UFC continues global expansion

This weekend, the UFC continues its rapid global expansion with UFC 242 taking place in the Middle East - Abu Dhabi to be exact. UFC...

NHL unites with Yandex for Russian growth

The National Hockey League (NHL) has united with one of Europe's largest internet companies, Yandex, for the league's expansion into Russia. The deal, which commences at...

Ajax strikes new deal with BBIN

Ajax has unveiled a new partnership with iGaming software supplier BBIN.  The deal sees the firm become the “Official Chinese iGaming Software Partner” of the Dutch...

Liverpool to develop South Asian strategy

European Champion Liverpool FC has partnered with Dream Theatre, a brand management and licensing agency, to develop its merchandise business strategy across South Asia.  The...

AS Roma unveils new partnership with AWCBET.com

AS Roma has expanded its portfolio of partners, announcing a new deal with Asian betting firm, AWCBET.com. The firm will become the club’s official regional betting partner...