00Nation esports group enlists Parimatch to support LatAm vision

Parimatch has signed its latest agreement with a company in the esports space, partnering with the 00Nation organisation in a Latin America-focused deal. The partners...

First for bodybuilding as Mr Olympia Brasil forms UpSports.Bet deal

Bodybuilding championship, Mr Olympia Brasil, has announced a collaboration with UpSports.Bet. Heralded as an ‘unprecedented action in the global betting industry’, the deal is the...

AFA extends Socios agreement to create ‘new avenues of interaction’

The Argentine Football Association (AFA) has enhanced its agreement with Socios.com as the latter becomes the exclusive provider of the official Fan Token, $ARG. Until...

Sports clubs’ bookmaker partnerships investigated by Brazil’s Ministry of Justice

The Ministry of Justice in Brazil is looking into the commercial partnerships that sports clubs and media owners hold with online sportsbook firms.  The investigation...

River Plate extends Codere sponsorship following ‘important journey’

Club Atlético River Plate has expanded its partnership with Codere as the latter now sits in the ‘main sponsor’ category of the Argentinian football...

Fluminense renews ‘master sponsorship’ with Betano sportsbook

Brazilian top-flight club Fluminense has renewed its sponsorship arrangement with sports betting brand Betano. Running until June 2025, the ‘master sponsorship’ arrangement will focus on...

CONMEBOL and Betsson boost women’s football in sportsbook partnership

CONMEBOL has agreed a deal with online betting firm Betsson, which has become the exclusive sportsbook partner of CONMEBOL Copa América Femenina 2022. The women’s...

Thiago Silva carries ‘essential values’ as Energiclin brand ambassador

Thiago Silva has been named a brand ambassador for Hebron group in an agreement brokered by the Alob Sports agency, announced at an event...

Dee Kundra to steer development of Bayern Munich in the Americas

FC Bayern Munich has appointed Dee Kundra as Managing Director for the Americas who will advance the club's strategic objectives, working directly with the...

Ronaldo Nazário becomes brand ambassador for Betfair

Brazilian national football icon, Ronaldo Nazário, has been named the latest brand ambassador of Betfair International, part of Flutter Entertainment. The three-time FIFA World Player...