Boca Juniors to mark 119th anniversary with Betsson branded kits
Betsson’s partnership with Boca Juniors will come into effect this week with the betting firm’s branding set to appear on the front of the...
Fluminense inks new €7.7m shirt sponsorship deal with Superbet
Brazilian football club Fluminense FC has reportedly agreed a deal with Superbet for the betting operator to become the team's new front-of-shirt sponsor.
Inside World...
Behind The Badge: Coritiba FC – How a new Brazilian league...
The latest episode of the Behind The Badge podcast was held live in Rio de Janeiro, Brazil, with special guest Arnaldo Garcia - Director...
SBC Exceeds Forecasts, Drawing 4,000 Attendees to Debut Event in Rio
In a dynamic entrance into Rio, SBC's inaugural Brazil-focused event exceeded all forecasts, drawing in a staggering turnout of 4,000 attendees — surpassing the...
Brazil govt faces pressure to appoint sports betting regulator
The leadership of Brazil’s ‘Secretariat of Bets and Prizes’ has still not been confirmed despite the launch of a nationwide online betting market looming...
PFL to be exclusively broadcasted in Brazil by Globo in new...
The Professional Fighters League (PFL) will once again be broadcasted in Brazil on Globo platforms as the media rights company renewed its rights deal...
SBC Summit Rio: An Exploration of the Dynamic Brazilian Landscape
The inaugural edition of SBC Summit Rio will see 3,000 industry professionals with a keen interest in the Brazilian market convene at the Windsor...
Betano adds stadium and women’s team sponsorships to Atlético Mineiro deal
The scope of Clube Atlético Mineiro’s commercial partnership with Greek multinational betting operator Betano has been expanded with two key new caveats.
Kaizen Gaming-owned sportsbook...
Martin Lycka: Taking Entain’s RG flag into Brazil’s emerging sports marketing...
The Brazilian sports ecosystem is preparing for one of the biggest regulatory developments and commercial opportunities in its history - the launch of a...
SBC Summit Rio to Host an Exclusive Meet-up for Sports Teams
SBC is set to host an exclusive gathering tailored for commercially driven sports team representatives attending SBC Summit Rio, taking place at the Windsor...