F1 prepares for market expansion with OTT redevelopment

Formula One has redeveloped its F1 TV over-the-top (OTT) streaming service as it prepares to expand into three new markets for the upcoming 2021...

UFC brokers partnership with crypto-betting site Stake.com

International mixed martial arts (MMA) promotion the Ultimate Fighting Championship (UFC) has announced a partnership with cryptocurrency casino and sportsbook Stake.com. The agreement is focused...

LVBet nets partnership with Douglas Costa

Brazilian international and Bayern Munich midfielder Douglas Costa has been named Brand Ambassador for Brazil by online sportsbook and casino brand LVBet. The 30-year old...

New webinar series for brand, marketing and communications specialists

SBC Americas has teamed up with HPL Digital Sport to launch a new webinar series looking at how branding can greatly improve in the...

SBC Digital Latinoamérica: Grassroots can be a beneficiary of sports betting...

With sports betting legislation looming over the Latin American region, it is imperative now more than ever for gambling brands and sports teams to...

SBC Digital Latinoamérica: bwise Media talks betting, apps and investment

Ahead of his participation in the SBC Digital Latinoamérica conference and exhibition on 2 - 3 March, bwise Media’s Managing Director - LATAM Max...

Barcelona Sporting Club chooses Betcris as official sponsor

Barcelona Sporting Club has named Betcris as the Ecuadorian side’s new official sponsor, establishing its presence in the Latin American market. The team, which competes...

GSRM to provide international Brasileiro Serie A coverage via new platform

Brasileiro Serie A and Serie B fixtures will be broadcast internationally via a new streaming service launched by Global Sports Rights Management (GSRM). GRSM is the...

Mediapro gains rights to major football competitions via Concacaf agreement

Spanish media agency Mediapro has signed an agreement with regional football governing body Concacaf to broadcast major tournaments in South and Central America. The agreement...

UFC’s Mackenzie Dern clinches agreement with Betmotion

UFC fighter Mackenzie Dern has signed a partnership agreement with leading Latin American online betting operator Betmotion. The one year contract sees Dern - who...